BILOXI, Mississippi — Susan Song is the new chief marketing officer for Keesler Federal Credit Union. She will oversee communications, marketing, community development, corporate events and corporate sponsorship activities.
Mr. Song, who has more than 25 years of experience, joins Keesler Federal from Bicester Credit Union, where he served as senior vice president. At Vystar, he led brand and growth marketing efforts and managed sponsorships with the Orlando Magic, University of Florida Athletics Department, and Florida State University Athletics Department. She also previously worked as Chief Marketing Officer for 18Birdies, where she led efforts toward rapid user growth and strategic partnerships with the LPGA and the Ernie Else Foundation. She also held senior management positions at Citigroup and Getty Images.
“We are excited to welcome Susan to the Keesler Federal team,” said Andy Swoger, president and CEO of Keesler Federal. “Her experience and proven track record will support strategic initiatives such as our partnerships with the New Orleans Saints and New Orleans Pelicans, as well as the expansion of our brand in new markets.”
Susan holds an MBA from Columbia Business School and a BA in International Relations/Hispanic Studies from Brown University.
Founded in 1947, Keesler Federation is a nonprofit financial cooperative owned by more than 300,000 members worldwide. He has 40 locations in Mississippi, Louisiana, Alabama and the United Kingdom.
