LinkedIn is a great platform for job hunting and networking. Different types of employers are looking for suitable candidates for different jobs. Social media marketing is the most in-demand marketing skill by many employers in 2024, according to the latest data curated by LinkedIn. LinkedIn's report shows all the latest trends in the industry to help marketers hone and improve their skills to secure the right job opportunities.
Other skills in demand at LinkedIn besides social media marketing include data analysis, coding, SEO (search engine optimization), and remote teamwork. LinkedIn said in its report that most jobs posted on its platform favor AI familiarity and knowledge. Adobe Photoshop skills (mostly related to photo editing and graphic design) are also in demand on his LinkedIn, followed by email marketing, and market research.
83% of LinkedIn CMOs say they are likely to hire more people with the skills listed above this year. Many recruiters aren't looking for people with a lot of degrees; rather, many CMOs are interested in how skilled and talented the person is. That's it.
To learn more about how digital marketing skill sets are evolving, check out the infographic below.
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