moss drink— a British brand revolutionizing canned cocktails with premium, burst-strength and bar-quality drinks, sustainable manufacturing and packaging, and cutting-edge design — walrus Help lead expansion into the US. MOTH, an acronym for 'Mix of Total Happiness', is the UK's fastest growing premium RTD brand according to Nielsen and holds a 73% share of the margarita flavor category as the UK's number one margarita. It is also the first premium ready-to-drink. (RTD) brand established him as a B-Corp in the UK. This account was awarded without competitive review.
Initially, Walrus will oversee a launch campaign that will capitalize on MOTH's recent distribution growth in the U.S. and ultimately expand. Due to launch in May, MOTH shares the unique attributes that have made it a sensation in the UK: delicious full-strength cocktails made with award-winning British spirits, cheeky wit and a strong brand message, and sustainable (including 100% recyclable cans) and ethical business practices.
MOTH's packaging and brand identity was created by internationally influential design consultancy Pentagram. Walrus' creations maintain the aesthetic and tone of MOTH's British marketing while also catering to the sensibilities and traditions of American cocktail lovers.
Introduced to British luxury grocer Waitrose in 2021 by cocktail enthusiasts and Forbes 30 Under 30 winners Rob Wallis and Samuel Hunt, MOTH is a stylish, contemporary cocktail. This approach immediately changed the conventional wisdom about RTD cocktails and appealed to a wide range of consumers. Featuring 10 classic cocktails including margaritas, espresso martinis and mojitos, MOTH ranges from being exclusively available in Waitrose stores to a wide range of UK retailers including Tesco, Sainsbury's, Morrisons, Whole Foods and Asda. Now available in 3,300 supermarkets nationwide. & Coop. According to Nielsen, it was the UK's fastest growing premium RTD brand last year, and MOTH Margarita is currently the number one margarita in the UK, with over 73% share of the margarita flavor category. occupies .
The brand will initially introduce four top cocktails to the U.S. market: Margarita, Pina Colada, Mojito and Espresso Martini.
“Following our success in the UK as the UK’s fastest growing premium RTD brand, we are excited to be bringing our bar quality cocktails beyond Florida and Massachusetts to the US this summer. Sam Hunt, co-founder of MOTH, said: “We founded MOTH with a clear vision to create the most delicious cocktails in a can, and we are thrilled to partner with the Walrus team at such an exciting time for our brand as we expand across the United States. “”
In November 2023, MOTH began soft distribution to the US market, launching in six stores in Florida and quickly expanding to 17 Total Wine stores. Sales will begin at all Total Wine stores in Massachusetts in May of this year, with the aim of expanding distribution to 200 additional stores in the state.
The campaign will be rolled out across OOH, social media, external assets, and sales and distribution toolkits.
