Let's take a closer look at Klaviyo and Mailchimp and explore how these two powerful platforms compare to each other.
starting price
Both Klaviyo and Mailchimp start with free plans that are perfect for testing the features of each platform. When it's time to scale up, Klaviyo's paid plans start at $20 per month. This represents a robust set of features designed for data-driven, e-commerce focused marketing. Mailchimp's more affordable starting price of $13 per month is consistent with its user-friendly approach and underscores its appeal for those seeking a more basic, cost-effective entry into email marketing. I am.
Free plan
Mailchimp's free plan includes up to 500 contacts and 1,000 email sends per month (with a daily limit of 500), making it ideal for small campaigns. It also comes with 30 days of email support. Klaviyo's free service is small with up to 250 contacts and 500 monthly sends, but it stands out in that it includes 150 SMS credits per month and email support for the first 60 days. Ideal if you are also considering SMS marketing. with your strategy.
ease of use
Klaviyo provides users with a robust platform packed with advanced tools and analytics. Although powerful, they can have a steep learning curve for users, so they may be better suited for experienced marketers or those who require detailed, data-driven campaign strategies. In contrast, Mailchimp is designed for ease of use and simplicity, making it perfect for beginners and businesses looking for a basic, effective campaign tool without complexity.
Automation
When it comes to automation, Klaviyo and Mailchimp cater to different levels of complexity and user needs. Klaviyo's automation platform provides complex data-driven workflows that allow you to create deeply personalized customer journeys based on detailed behavioral tracking. Mailchimp's automation experience is more streamlined and offers important automated workflows like welcome emails and abandoned cart reminders, making it a strong candidate if you're looking for a simpler automation solution. Masu.
digital channel
There are notable differences in the digital channel offerings of the two platforms. Klaviyo remains streamlined yet powerful with a focus on email, SMS, and mobile app push notifications. These combinations resonate with mobile-first e-commerce users.
Mailchimp, on the other hand, acts as a multichannel marketing hub with features that span email, SMS (available as an add-on), social media, web and landing page creation, digital advertising, and even postcards. You want to cast a wide net across different marketing channels.
integration
Integration capabilities are key to a seamless marketing experience, and both Klaviyo and Mailchimp clearly understand this, with each offering over 300 products across a wide range of categories, from e-commerce solutions and CRM platforms to social media tools and analytics services. We are proud of the above integration. This extensive network of integrations allows you to create streamlined workflows that connect your email campaigns with other business tools and data sources for optimal efficiency and effectiveness, no matter which platform you choose. .
Analysis and reporting
Analytics and reporting play a vital role in measuring the success of your email marketing campaigns. Klaviyo's analytics are rich and detailed, providing detailed insight into customer behavior and campaign efficiency, as well as specialized reporting on e-commerce metrics. Mailchimp offers an easier and more accessible reporting interface, making it easy to track open rates, click-through rates, and audience engagement.
mobile app
In today's mobile-centric world, being able to access marketing tools on the go is a huge benefit. Mailchimp leads the field with its mobile app for both Android and iOS, allowing you to manage campaigns, view reports, and send communications directly from your smartphone. Klaviyo does not currently offer a mobile app. This can be a drawback if you prefer the convenience of mobile accessibility for your marketing tasks.
customer service
Klaviyo offers 24/7 email support to paid plan users, ensuring that you can get help at any time, no matter what stage of your plan you are in. Free plan users also receive email support for the first 60 days. Additionally, 24-hour chat/virtual assistant support is available weekdays and weekends from 9 a.m. to 5 p.m.
Mailchimp, on the other hand, tailors support to your plans. Free plan users get access to a chatbot (plus his 30 days of email support), while paid plans offer both chat and email support. If you have a premium plan, you also get weekday phone support.
