Founded in 2017, Ayatiworks was founded by Upendran Nandakumar. His Digital His Boutique offers more than just advertising and marketing. Nandakumar believes there is more to the digital realm, which has led the company to offer a wide range of digital services to various industries. From the company's tool, His Resultics, to its latest innovation, Revolutionary GenAI, the digital agency has provided impeccable service and reliable results.
Prior to joining Ayati Works, he worked as a Senior Marketing Manager at Alliance Lending from 2016 to 2017. With extensive experience in various marketing positions, he specializes in content and SEO strategies, web development, social media marketing, digital media planning, influencer marketing, video creation and marketing, e-commerce, and more.
There was an interaction with Medianews4u Upendran Nandakumar, Ayatiworks Founder and CEOfor understanding the digital spectrum.
Q. Each digital agency specializes in a specific field. Please tell us about the products that Ayatiworks provides as part of the service that connects brands and customers.
Unlike other agencies that primarily focus on generating social media posts, at Ayati Works we specialize in content as a service (CAAS) and go beyond just content creation. We create bespoke content features that not only meet your brand's specific needs, but also effectively amplify your brand's message. In our approach, each piece of content acts as a bridge, facilitating deeper, more personal connections between brands and their customers in the digital realm.
Q. How will a cookie-free world impact digital agency business models and Ayati?
The transition to a cookie-free world will bring significant changes to digital marketing, but Ayatiworks is well-equipped with a strategy that prioritizes first-party data collection and transparent data processing. our tools, Consequence theoryadapts to these changes by remaining connected to users even after cookies are cleared. A focus on advanced CRM systems and strategic partnerships will enable companies to effectively address these changes while emphasizing privacy-centric marketing and trust-based consumer relationships.
Q. Please tell us about the new product “REVOLUTIONATION GenAI” and how it differs from existing tools.
Our latest innovation, the revolutionary GenAI Ayati Intelligence, leverages advanced generative AI to establish a platform and transform e-commerce in just 7 days. This tool enhances digital visibility, effectively converts store visits into sales, leverages AI-driven chatbots and analytics to maximize his ROI, and streamlines retail compliance. Unlike traditional tools, GenAI provides accurate predictions and real-time analysis of consumer behavior, enabling the creation of customized content and rapid brand adaptation.
Q. How do you compete with a wide range of digital marketing agencies?
Ayati Works differentiates itself through its bespoke approach to content-as-a-service. We are focused on building individual properties and strategically scaling, supported by a culture of continuous learning and an in-house team skilled in video production, copy editing, and ideation. By proactively adopting cutting-edge technology, we can stay ahead in a competitive market.
Q. Do algorithms play a vital role in social media marketing?
In fact, algorithms are essential to shaping content visibility and engagement on social media. ayatiworks leverages this understanding to optimize content to maximize its reach and impact, making algorithmic optimization the cornerstone of our successful social media strategy.
Q. Are there any projects that reached a critical turning point while you were working on them? How did you manage the situation?
Every project has its challenges, but innovation is always at the forefront. For example, we introduced a unique strategy using graphics and conversational AI chatbots through Meta and Google to increase walk-ins in our retail stores. This approach ensured accurate data collection and engagement, providing valuable insights to store managers and improving the customer experience.
Q. What are the challenges you face when collaborating with influencers and brands?
Collaborating with influencers and brands often involves aligning with their values, managing contracts, and ensuring authentic engagement. Challenges such as influencers removing content after payment are managed through clear communication and strategic agreements that ensure long-term visibility and influence.
Q. Can you tell us about the large roster of clients that have continued to work with Ayati for several years in a row?
Enduring partnerships with clients such as Xiaomi, Vels Institutions, Maharishi Vidya Mandir, Keshavardhini, and Nippo highlight our consistent performance and adaptability. Even during market downturns like the COVID-19 pandemic, we have aggressively pursued growth and innovation, strengthening our clients' trust and commitment.
Q. How do you measure your success? Do you have any specific goals?
Success at ayatiworks is measured by both quantitative metrics, such as click-through rates and conversion rates, and qualitative outcomes, such as customer satisfaction and feedback. Our ultimate goal is to exceed our clients' expectations through customized campaigns that increase brand awareness and drive business growth.
Q. Do you expect digital agency consolidation to accelerate, with trends such as acquisitions of independent digital agencies by large agency networks and mergers of mid-sized agencies?
The digital agency landscape is steadily moving towards consolidation, with more independent companies being acquired by larger agency networks and more mid-sized agencies merging. This trend is driven by the growing need for comprehensive and integrated solutions in an evolving market. A recent example is the merger of two mid-sized agencies to increase their global competitiveness, representing a strategic move to combine strengths and diversify their service offerings.
