Toast has launched a digital storefront and marketing suite. This allows restaurants to collect data from both online and point-of-sale (POS) transactions and integrate it across the Toast platform.
This data can be used for targeted campaigns and custom guest experiences. Toast offers numerous marketing automations through its marketing suite that allows restaurant owners to create marketing campaigns tailored to the unique tastes of their guests.
Steve Fredette, president and co-founder of Toast, said that the company's technology has transformed the on-site guest experience for many restaurants. “Our digital storefront and marketing suite leverages Toast's new AI Enhance the online guest experience with tools like leveraged writing,” he added. Assistant, search engine-optimized websites and online menus, promotional offers, loyalty programs, and automated marketing campaigns work together to attract guests and keep them coming back. ”
Toast is a cloud-based digital platform that provides Saas (Software-as-a-Service) products to restaurants. The company's marketing suite uses artificial intelligence (AI) to create marketing campaigns. Customers enter their desired tone, campaign goals, and more, and email recommendations are generated. You can edit these results as needed before sending them to your audience.
Additionally, the suite allows users to create automated marketing campaigns, recommendation engines that provide campaign and targeted promotional offer reminders and suggestions. Users also have access to real-time performance metrics that show specific sales generated from each campaign.
Toast's Digital Storefront Suite includes a website builder that allows users to build professional websites. Toast products are embedded into the site and the site has drag and drop functionality. Restaurants can customize their website with images, fonts, and colors of their choice.
John Mason IV, owner of IV Hospitality, spoke about Toast's ease of use. “Creating, changing, and updating a website or online ordering requires many steps. Toast makes it easy to set it and forget it. Make updates in one place and use it across your entire technology stack. ,” Mason said.
Both the marketing suite and digital storefront also offer features such as loyalty accrual and redemption options, customizable promotional offers, and gift cards.
