You might be surprised to learn what the fastest growing skill in marketing is, according to LinkedIn.
At the top of that list is web3.js, and most people will probably search Google to find out what it is.
This is essentially a type of coding that allows you to work with the blockchain more efficiently.
For a more complex definition, Web3.js is a collection of libraries that allow interaction with local or remote Ethereum nodes.
According to LinkedIn's 2024 Global Marketing Employment Outlook Report, No. 2 on the list, A++, may also raise some eyebrows. This is not just a school performance evaluation, it is a type of coding.
As you move down the list, the skills become more familiar. SaaS revenue ranks third, and social media strategy ranks fifth.
Interestingly, Discord is number 4 on the list, demonstrating the growing importance of gaming to marketers. Discord is a very popular platform for people to chat with each other on mobile, PC, and gaming consoles.
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Although the number of marketing jobs has declined over the past year, LinkedIn data suggests that “brighter days are ahead for this industry.”
83% of CMOs say they are likely to hire this year. LinkedIn member trends show how marketers are increasing their skills and how companies are prioritizing talent.
LinkedIn conducted a study on the most in-demand skills for all professionals and found that adaptability is the most trending skill right now. This is the skill with the fastest short-term growth, according to the platform's data.
Below is an infographic summarizing the report.
