Basingstoke Golf Club, one of Hampshire's oldest and oldest members' clubs, has retained the services of leading PR and marketing specialist Azalea to oversee its UK public relations. Masu.
The partnership with Azalea marks an exciting time for Basingstoke Golf Club, with the course undergoing a £15 million refurbishment of the course and construction of new facilities following its move to a new location in 2021. It is in the early stages of a large-scale development program. .
Since its establishment in 2006, Azalea has established itself as one of Europe's leading golf and tourism agencies, with properties including Wentworth, Apes Hill Barbados, Al Zola City, Costa Navarino, Quinta do Lago, Trump Turnberry, Exclusive Collection and Madeira Tourism Board.
Digital communications specialist Albatross will also strengthen the partnership through its social media and content marketing expertise to support the club’s member communications in preparation for a full reopening.
Basingstoke Golf Club first opened in 1907 as a nine-hole layout. In 1926, the esteemed James Blade designed his 18-hole parkland, and the club quickly established itself as the area's most prominent members' club.
In 2021, the club relocated to a new location on the outskirts of town in the picturesque village of Dummer, acquiring the land that was previously home to Dummer Golf Club before development began on a new 18-hole championship course last year.
Designed by Weller Designs, this new layout is set to be a challenge for golfers of all levels, with expansive fairways and numerous strategically placed water hazards adding to the test. The soft launch of the championship course is scheduled for late June with a nine-hole opening, with 18 holes available for play towards the end of 2024. A full opening of all facilities is planned for September 2025 in time for the BMW PGA Championship. Wentworth.
Despite the complete rebuild, sustainability will play a key role in the development of the new facility. Two water lagoons serve to fully irrigate the course and hold a total of 33,500 cubic meters of water. On the other hand, the introduction of fescue and ryegrass reduces wear and tear and minimizes maintenance efforts.
Azalea will increase positive media around the new venue with a carefully planned PR campaign focused on storytelling of numerous club developments, including a new state-of-the-art clubhouse, driving range with ball tracking I aim to do that. It also features technology, a short game area and a putting green.
A key focus of Azalea's brief will be engagement with local and national media, as well as raising the profile of the club's key figures, who continue to be the driving force behind the new project, through connections within the golf industry media. Marketing consultancy and value-added partnership development also form a key part of the work brief.
David Green, general manager of Basingstoke Golf Club, said: “We are thrilled to partner with Azalea and Albatross to tell the story of our club's transformation and his journey towards full reopening in 2025 on our new site, after almost three years of relocation.”Previous .
“Work is already well underway and construction of the clubhouse is at the heart of what we believe will be one of the best golf venues in the South East of England. The championship golf course is being shaped into a stunning layout that rivals the best golf courses in the area.
“Basingstoke Golf Club may have moved, but it is important to note that we are very sensitive to our loyal membership, so along with a completely new golf course, we have expanded our location and facilities. Although we will now have a new identity, we remain committed to ensuring Basingstoke's proud story continues from the club's roots over 100 years ago.”
Alex Naray, head of content and media at Azalea, said: “The projects underway at Basingstoke Golf Club are very exciting and Azalea are very proud to be involved. The soft opening of the course is scheduled for late June and will be a part of the club’s history. This will be quite a journey for the members of the club who will play a big role in this new chapter.”
Albatros founder James Wilkinson said: “Basingstoke is one of the most ambitious golf club construction projects in recent years and we are working with Azalea to help tell the world about the exciting plans they have in store. I'm happy that Albatross was chosen alongside me.”
