Roundtable on Sustainable Palm Oil (RSPO) selects GrowthOps Asia as a digital marketing agency to spearhead digital content development, event coverage and performance media in support of RSPO's mission to make palm oil sustainable. Appointed.
“RSPO aligns seamlessly with our clients' marketing transformation efforts,” said Chris Greenough, General Manager of GrowthOps Malaysia.
“After taking a closer look at the palm oil industry and RSPO’s role within it, we discovered that the palm oil industry has a deep impact on communities around the world, and we are committed to supporting the growth of a sustainable palm oil industry. We highlighted a variety of real human impact stories at the heart of .”
Sangeetha Umakanthan, Deputy Director, Communications, RSPO, added:
“We worked closely with Partners for the Next to deliver their 20th anniversary campaign, showcasing the depth of progress RSPO members are driving to make palm oil sustainable. We are leveraging our digital marketing capabilities.”
GrowthOps Asia began its mandate by covering RSPO's flagship event, the Annual Roundtable on Sustainable Palm Oil (RT2023), held in Jakarta last October 2023.
Since then, they have been editing and curating content from RSPO's global markets, while filming sessions with smallholder farmers in Malaysia and Indonesia. During his short tenure, GrowthOps has significantly increased his RSPO's exposure from the direct partner community, reaching more than 6.8 million stakeholders interested in sustainability and the industry according to Google and Meta metrics. The improvement in engagement rate was over 19.9%.
The #RSPONext20 campaign, launched on April 8, features over 20 impact stories and interviews from RSPO members around the world, including founding members, World Wildlife Foundation (WWF), Malaysian Palm Oil Association (MPOA) and AAK. Introduced, RSPO's initiatives and mission.
Videos will be published and promoted on YouTube, Instagram, Facebook, Linkedin, and the web.
