Gupshup announced the appointment of Salim Ali as Chief Marketing Officer (CMO). Based in Silicon Valley, Salim will lead full-stack marketing across the entire value chain and all routes to market. He has nearly 30 years of experience and will support Gupshup's global growth and expansion with the extensive suite of solutions that make up the Gupshup Conversation Cloud.
Having led large, globally distributed teams, Salim brings deep marketing experience building and growing business lines across large corporations and startups. Previously, Salim was the Chief Marketing Officer for WordPress VIP, where he was responsible for all aspects of marketing, from growing the WordPress brand, product marketing, new industry demands, and customer marketing. Prior to joining WordPress VIP, he held senior positions at SAP, Avalara, and Veritas Technologies, where he managed global teams in North America, Latin America, UK/EU, MENA, and APJ markets.
At Gupshup, we created compelling and inspiring brand and platform stories for the company's key audience segments, increased global demand generation, and built and expanded key GTM capabilities to advance customer marketing efforts. I will take the lead in expanding. This includes industry marketing, value messaging, ROI-based storytelling, and the marketing operations necessary to accelerate global expansion and growth.
“We are excited to welcome Salim to Gupshup to further strengthen our highly talented marketing leadership. His established expertise in accelerating enterprise digital experiences across global markets will help our company grow. We are confident that he will fit well into our culture and help us take our marketing to the next level and make a significant impact for both our customers and investors.” said Beerud Sheth, CEO and co-founder of Gupshup.
Salim Ali, Chief Marketing Officer at Gupshup said: “We are excited to join Gupshup at this stage of its global growth. Brands around the world are investing in direct, contextual and instant conversation capabilities to accelerate their marketing. This is an exciting phase for us, as the 45,000+ brands powered by Gupshup are getting a glimpse of how 1:1 conversations at scale are the inevitable future.”
Salim holds an MBA from Northwestern University's Kellogg School of Management and a master's degree in computer science from Louisiana State University. He is an avid movie buff who loves Hollywood and Bollywood productions alike.
