impact.com, the world's leading partnership management platform, announces a continuation of its strong performance so far in 2024, adding more than 500 brands and partners to its total customer roster, including Gatorade, Forever 21, Under Armor , welcomed major brands such as AG1 (formerly Athletic). green).
Impact.com's continued growth comes at a time when the industry is undergoing a dramatic shift in the way consumers interact with brands. In an age where they consume more content from every angle, modern consumers look for reviews, search social media to view products, and hear opinions from people they trust and respect. This comes as no surprise since 88% of consumers say they trust personal recommendations more than any other channel. Successful brands are embracing this paradigm shift and incorporating partnerships into their marketing mix to unlock new revenue streams and new areas of influence that don't exist through traditional advertising channels. In fact, brands that incorporate partnerships into their marketing mix see a whopping 29% increase in revenue.
“We have moved into an era where consumers are firmly in the driver’s seat, deciding how they want to be contacted, engaged and sold to. “This stems from an irreversible trend of consumers ignoring traditional advertising and turning instead to trusted, authentic recommendations and advice,” said David A. Yovanno, CEO of impact.com. “Inspiration, discovery, and connection are fundamental to the modern shopper experience, and brands of all sizes are embracing and capitalizing on this new customer journey by working with influencers, publishers, affiliates, and other partners. I see you there.”
The company has also been recognized by several of the world's leading industry organizations for providing innovative technology solutions and leadership in the partnership industry. Impact.com has been named the #1 Affiliate Network of 2024 by Blue Book, the performance marketing industry's largest research study. This study identifies the best affiliate, CPA, and pay-per-call network brands, merchants, lead buyers, affiliates, and publishers. and agencies are cooperating. The company also received a Bronze Award in the Business Technology category at the 2024 Stevie American Business Awards for its “impressive partnership management platform that covers a wide range of partnership types” and “uniquely solving real problems.” was awarded.
The company also won four 2024 US Partnership Awards, including industry-voted Best Platform for Partnership Success. Best Technology for Brands Award. The award highlights Impact.com's work with clients and agency partners including Rise Interactive, Ulta Beauty, DMi Partners, and Minted. Additionally, the AVA Digital Awards recognized Impact.com for its podcast “The Partnership Economy,” and Christy Ebert Garcia, Chief Marketing Officer at impact.com, was named one of On Conferences’ Top 50 Marketers at the 2024 OnCon Icon Awards. I did. Also, Maya Sharma was named to Hello Partner's Top 30 Leading Women in the Creator Economy list for her Impact.com influencer and her manager.
In addition to customer growth and industry recognition, the company announced a new CFO, Dale Lynch. He is an experienced public company executive who will lead Impact.com's next phase of growth. The company has also appointed Nikolai Lundström Brink, an experienced affiliate marketer, as Country Manager for Denmark, who will lead the company's efforts in the region. In the Australia and New Zealand region, impact.com announced the promotion of Helena Barroso Zarco to Director of Customer Success and Sales ANZ, aligning the ANZ Sales and Customer Success teams.
Impact.com also launched new innovations and product updates, including the Impact.com Chrome extension, an essential tool for publishers and creators. This extension makes it easy to create tracking links to help you earn more money and maintain brand consistency without disrupting your workflow. The company also introduced updated cost-per-click (CPC) payments. This allows brands and publishers to adjust their CPC payments up or down based on 25 parameters such as SKU, product category, and customer region. This increased flexibility makes it easier for brands to work with premium content publishers and maximize the return on their CPC budgets.
Impact.com also published key industry trend reports, including How to Survive 2024 with 5 Insightful Consumer Shopping Trends. We also have a Publisher Benchmark report that analyzes more than 18,000 pieces of branded content from 815 publications read by more than 100 million people. Impact.com also led a discussion on how to expand reach and accelerate conversions by integrating affiliate and influencer marketing.
Other highlights from the quarter include:
- Announcing iPX, Impact.com's flagship 2024 partnership experience event. Participating brands include The Home Depot, TikTok, and Hello Sunshine. This year's event will bring together brands, publishers, creators, agencies and other industry partners to exchange ideas for business growth from June 17th to 18th in New York City. Following the New York event, iPX will expand globally to his iPX London on July 3rd and iPX Sydney on September 5th.
- Season 5 of the podcast “The Partnership Economy” is now available with over 200,000 downloads. Popular recent episodes have featured guests such as his girlfriend Inez Miedema, co-founder and CEO of Growth HQ, and Stephanie Schultz, vice president and head of partnerships at American Express. This podcast recently won her a Gold Award at the MarCom Awards and Ava Digital Awards for the entire podcast series and individual episodes.
- Launch of additional updates to impact.com/Creator Products, including Product Gifting, which allows brands to sync their Shopify product catalog with campaigns. This streamlines the entire shop-to-ship process by allowing creators to select eligible products and submit orders themselves. Enhanced reporting updates give brands more comprehensive insight into creator performance across campaigns.
- Expanding support for card-linked offers (CLO) partnerships and providing native support for CLOs, enabling brands to run these relationships through the Impact.com platform and the automated agreements they already leverage in other partnerships; You will be able to take advantage of reporting and payment processing. .
- As part of our commitment to sustainability, impact.com is committed to becoming carbon neutral by 2030, making great strides towards a greener future. The company conducts a comprehensive carbon footprint assessment, is EcoVadis certified and actively participates as a supplier. Climate change program leadership.
