impact.com, the world's leading partnership management platform, announces a continuation of its strong performance so far in 2024, adding more than 500 brands and partners to its total customer roster, including Gatorade, Forever 21, Under Armor , and welcomed major brands such as AG1 (formerly Athletic). green).
Impact.com's continued growth comes at a time when the industry is undergoing a dramatic shift in the way consumers interact with brands. In an age where they consume more content from every angle, modern consumers look for reviews, search social media to view products, and hear opinions from people they trust and respect. This comes as no surprise since 88% of consumers say they trust personal recommendations more than any other channel. Successful brands are embracing this paradigm shift and incorporating partnerships into their marketing mix to unlock new revenue streams and new areas of influence that don't exist through traditional advertising channels. In fact, brands that incorporate partnerships into their marketing mix see a whopping 29% increase in revenue.
“We have moved into an era where consumers are firmly in the driver’s seat, deciding how they want to be contacted, engaged and sold to. “This stems from an irreversible trend of consumers ignoring traditional advertising and turning instead to trusted, authentic recommendations and advice,” said David A. Yovanno, CEO of impact.com. “Inspiration, discovery, and connection are fundamental to the modern shopper experience, and brands of all sizes are embracing and capitalizing on this new customer journey by working with influencers, publishers, affiliates, and other partners. I see you there.”
The company has also been recognized by several of the world's leading industry organizations for providing innovative technology solutions and leadership in the partnership industry. Impact.com was named #1 Affiliate Network of 2024 by Blue Book, the performance marketing industry's largest research study. This study identifies the best affiliate, CPA, and pay-per-call network brands, merchants, lead buyers, affiliates, and publishers. and agencies are cooperating. The company also received a Bronze Award in the Business Technology category at the 2024 Stevie American Business Awards for its “impressive partnership management platform that covers a wide range of partnership types” and “solving real problems in unique ways.” was awarded.
The company also won four 2024 US Partnership Awards, including Best Platform for Partnership Success as voted by the industry. Best Technology for Brands Award. The award highlights Impact.com's work with clients and agency partners including Rise Interactive, Ulta Beauty, DMi Partners, and Minted. Additionally, the AVA Digital Awards recognized Impact.com for its podcast “The Partnership Economy,” and Christy Ebert Garcia, Chief Marketing Officer at impact.com, was named one of On Conferences’ Top 50 Marketers at the 2024 OnCon Icon Awards. I did. Also, Maya Sharma was named to Hello Partner's Top 30 Leading Women in the Creator Economy list for her Impact.com influencer and her manager.
In addition to customer growth and industry recognition, the company announced a new CFO, Dale Lynch. He is an experienced public company executive who will lead Impact.com's next phase of growth. The company has also appointed Nikolaj Lundström Brink, an experienced affiliate marketer, as country manager for Denmark, who will lead the company's efforts in the region. In the Australia and New Zealand region, impact.com announced the promotion of Helena Barroso Zarco to Director of Customer Success and Sales ANZ, aligning the ANZ Sales and Customer Success teams.
For more updates like this, follow us on Google News martech news
