Allied Market Research has published a new report titled “Why invest in the Email Marketing Software Market with Share Reaching USD 3.3 Billion by 2031”. The report provides an extensive analysis of key growth strategies, drivers, opportunities, key segments, Porter's Five Forces analysis, and competitive environment. This study is a source of information that will help market players, investors, vice presidents, stakeholders, and new entrants to thoroughly understand the industry and decide on the steps they should take to gain a competitive advantage. is.
The burgeoning need for cheap digital advertising, the growing popularity of targeted and personalized marketing, the rapid increase in internet penetration around the world, and the increasing use of artificial intelligence and digitization are driving the world's email marketing software We are driving market growth. Widespread changes in activities such as product launches, advertising, marketing, promotions, and media expenditures by various companies during the pandemic have had a positive impact on market growth.
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The global email marketing software market was valued at USD 1.2 billion in 2021 and is projected to reach USD 3.3 billion by 2031, growing at a CAGR of 10.9% from 2022 to 2031.
This report provides detailed segmentation of the global Email Marketing Software market based on channel, deployment mode, application, end-use vertical, and region. This report provides comprehensive analysis of all segments and their respective sub-segments using graphical and tabular representations. This analysis essentially helps market players, investors, and new entrants to decide and devise strategies based on the fastest growing segments and highest revenue generation mentioned in the report.
The complete overview can be accessed here: https://www.alliedmarketresearch.com/email-marketing-software-market-A31036
Coronavirus disease (COVID-19) scenario:
● The COVID-19 pandemic has had a positive impact on the growth of the global email marketing software market due to increased internet penetration among people during lockdown.
● Lockdowns were implemented by governments to limit the spread of the virus, which led to strict social distancing restrictions. This allowed people to stay indoors and ultimately increased internet penetration.
● This has resulted in rapid changes in corporate activities, including product launches, advertising, marketing, promotion, and media spending. Therefore, the demand for email marketing software has skyrocketed rapidly.
● Countries such as the US, UK, Germany, Canada, Russia, China, Japan, and India have been actively involved in increasing the influence of email marketing tools during the pandemic.
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Based on adoption models, the cloud-based segment held the dominant market share in 2021, accounting for nearly three-quarters of the global email marketing software market, and is expected to maintain its leadership position during the forecast period. will be done. Moreover, the same segment is expected to register the fastest CAGR of 12.79% during the forecast period. The report also analyzes the on-premises segment.
Based on channel, the B2B segment held a dominant market share in 2021, accounting for over two-thirds of the global email marketing software market and is expected to maintain its leadership position during the forecast period. Further, the same segment is expected to register the fastest CAGR of 11.97% during the forecast period. The report also analyzes other segments such as customer facing business.
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By region, the overall North America market held a dominant market share in 2021, accounting for around two-fifths of the global email marketing software market and is expected to maintain its leadership position during the forecast period. I am. Meanwhile, Asia Pacific is expected to register the fastest CAGR of 13.56% during the forecast period.
Key companies analyzed in the global email marketing software market report include weber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. (Mailchimp) , Jivox Corporation, Salesforce.com, Inc. and Zoho Corporation.
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