Ricky Strauss, former head of marketing for Apple TV+, has confirmed he has resigned after 16 months in office. An Apple spokesperson confirmed this information, but no details regarding his potential replacement were provided. Strauss was responsible for marketing his campaigns, promotional activities, and advertising for Apple TV+.
Tor Myhren, Apple's vice president of marketing communications, praised Strauss' creative and dedicated approach to the role. He particularly emphasized Strauss' ability to maintain a consistent brand message and strong market position.
Before joining Apple, Strauss had an impressive career at Disney. He has held key positions including President of Content and Marketing for Disney+ and was a major contributor to the successful launch of his Disney Streaming service in 2019. He also served as president of programming for Hulu and Disney+.
Ricky Strauss steps down from Apple TV+ marketing role.
At Apple, he used this experience to drive the growth and success of Apple TV+.
While at Disney, his strategic oversight led to successful franchises such as Star Wars and the Marvel Cinematic Universe, as well as animated features such as Incredibles 2 and Moana. Ta. His strategic leadership and ability to create innovative marketing strategies have propelled his brand's global entertainment dominance at Disney.
In addition to his work at Disney, Strauss previously held leadership roles at Participant Media, known for producing Oscar-winning films such as “The Help” and “An Inconvenient Truth.” Despite its eventual dissolution, the company leaves an important legacy in the film industry due to its focus on creating social change through film and television.
The confirmation of Strauss' departure from Apple has sparked speculation about his future endeavors. Details of these traces remain unconfirmed. Regardless of his departure, his significant impact on the entertainment industry cannot be ignored. His innovative strategies and deep understanding of the landscape have left an indelible mark on Apple TV+, Disney, and Participant Media.
