Sydney, Australia — Customer Insights Platform Ideally Appointed International Brand Marketing Officer maura halpin to the newly created role marketing lead, immediately effective. The appointment comes at a pivotal time in the brand's ambitious growth strategy following its launch in August 2023. Since launching, Idealy has announced a $2.15 million seed investment (November 2023) and has grown to nearly 20 staff across Australia and New Zealand. We serve over 80 clients including Telstra, Lion and Arnott's.
report directly to Co-Founder and CRO Joshua Nu Steele, Maura's immediate responsibility is to develop and implement Idealy's comprehensive marketing strategy and champion a data-driven approach to marketing performance. Her role has global responsibilities.
Joshua said the marketing lead will play a key role in shaping Idealy's brand voice, expanding its presence in the community, and working closely with sales and account-based marketing (ABM). . The brand needed an ambitious and insightful marketer to fill the role.
Joshua commented: “We believe we've found that person in Maura, and we couldn't be more excited to have her join our team.” Two-thirds of our customers are marketers, so Maura's diverse skillset across media, creative, consumer research and product marketing helps her interact directly with customers and pushes the boundaries as Ideally revolutionizes how brands glean insights and achieve growth. You will be able to continue.
A strategic, insight-driven marketer, Maura brings over 18 years of experience to Ideally spanning brand and product marketing, media and creative strategy, consumer insights, and go-to-market strategy.
Maura spent 11 years Google ANZ He has held roles in sales product strategy, creative innovation and consumer marketing, most recently as market development leader for Google's consumer apps portfolio in Australia, with a focus on Google Search and the health of the core Google brand. Prior to joining Google, he held brand and communications strategy roles at several of San Francisco's leading creative advertising agencies (Goodbye, Silverstein & Partners, Venables Bell & Partners) and strategic innovators naked communication In Sydney.
Maura said: “I’m a strong believer in the power of insights to enable breakthrough marketing communications. I love championing insight initiatives, so I’m a big believer in the power of insights to enable marketers to incorporate ideas early on.” I'm excited to join Ideally and see what we can unleash for our customers and be part of the team that brings them success. We are an ambitious brand looking to achieve our goals and the energy of our team is contagious.”
Maura's appointment follows recent notable hires including: Anastasia Ramsey as Customer Success Leader. Geena Fulmer, Enterprise BDM, both in Auckland.and Liv Walker, Product Designerlocated in Sydney.
