Sa Sa in commemoration of 46th anniversary International has appointed Hong Kong DJ artist Bonnie Wong, also known as “Ah Jen,” as a one-day store manager to promote the brand's products during the current mega sale.
The initiative, which will run from April 26 to May 19, 2024, is part of the “Infinite Beauty” campaign that empowers Hong Kongers to be their authentic selves.
In a conversation with MARKETING-INTERACTIVE, a Sa Sa spokesperson said that Ah Jeng was chosen due to his excellent audience reach and reputation. “There's no better Ambassador to match our authentic products with her 30-day purchase guarantee offered to customers.”
This campaign targets beauty-conscious female customers between the ages of 20 and 38, and aims to rejuvenate Sa Sa's brand image and promote the Sa Sa brand, which has a “guaranteed authenticity and no fakes” (Genuine genuine article guarantee) and 30-day purchase guarantee (Sanjuten Purchase Warranty).
In terms of marketing strategy, the company utilized event marketing such as appointing Mr. Ah Zhen as store manager for a day, the “Colour Your Life'' workshop, and the outdoor event “Beautiful Life Express.''
In collaboration with Best Crew PR, this initiative will be launched on social media such as Facebook and Instagram, earned media such as ViuTV and HOY TV, beauty social media platforms such as Girlstyle, More, She.com, Luxe Style, Beauty Digest, Cosmo, etc. .
Danny Ho, Executive Director and CFO of Sasa International, said, “At Sasa, we are committed to making life beautiful. This year's theme, 'Infinite Beauty. Be Your True Self,' The purpose is to convey that we know the standard of “beauty”. There are no boundaries or limits. ”
“By appointing Ah Jen as our store manager for a day, we will be able to attract more local Gen Z and younger customers wherever they are, and will continue to offer our authentic and genuine products to both online and offline customers.” can effectively promote the quality of its products and services with a 30-day purchase guarantee,” he added. .
Content360 Hong Kong, which will be held on June 26th, is a two-daily streamed extravaganza with the theme of “Enthralling Content.” Join fellow marketers to learn about his AI in content creation, content and commerce integration, cross-border targeting, and discover his recipe for success in the world of content marketing.
Related article:
Meta, Sa Sa and Vita Green join Omnichat to share WhatsApp marketing
Sa Sa International and SAP Emarsys partner to improve personalized omnichannel experiences
