“Sports have the most amazing ability to reveal human nature,” said Gitlitz, who is also Time Studio's head of sports. It's an experience like no other, with the highest highs and the lowest lows. ”
Streaming is a necessary platform, not “fragmentation”
The story of the Women's National Basketball Players Association (WNBPA) and its role in the rise of star players like Jonquel Jones, Brianna Stewart, and Nneka Ogwumike deserved to be told, but it's hard to find a home. did.
“This story applies to all the pillars that shape women's sport. It's pay equity. It's working motherhood. It's family planning. It's active overseas. It's diversity. and the importance of representation and inclusion,” WNBPA Executive Director Terry Carmichael Jackson told ADWEEK TV Editor Bill Bradley.
Shattered Glass: A WNBPA Story, an all-access documentary that premiered in January on Tubi in partnership with PUMA, has been in development for two years due to the departure of the brand and distributor, but is now available on the free platform. It found a home on Tubi and was offered to a wide range of generations. Z's audience and unique perspectives.
“There are no sports documentaries aimed at women,” said Nicole Parlapiano, CMO of Tubi. “What sets Tubi apart is that we look for stories that haven't been told before, that are bubbling beneath the surface. That's our specialty.”
Women's sports become an economic force
Sports Innovation Lab CMO Gina Waldhorn recently hosted NewFront on behalf of the group's Women's Sports Club to simplify the purchase of women's sports media for potential partners and detail the business arguments for that purchase. explained.
“I've taken on sports roles on calls with teams and many women's sports-related facilities, and I've heard words like 'lifetime retention,' 'new retained fans,' and how much more valuable are they than new fans? '' Waldhorn told ADWEEK Programming Manager Christine Lane. “And they were like, 'What?'” They weren't thinking in that light. ”
