Ticketmaster encourages users to visit the app, select their favorite team and venue, and confirm their seats as soon as the season schedule is released. For fans hesitant to attend games, Ticketmaster sent four fans to the most recent Super Bowl with a brand campaign that captured the postgame emotions of people leaving sporting events.
“Our app is a key marketing channel for us,” said Sonika Patel, senior vice president and head of marketing, Ticketmaster North America.
Incorporate your brand into sports
Brands may appear in many corners of the sport, but when sponsors take ownership, fans take notice.
Financial services provider Ally, which has a presence in NASCAR, esports and Major League Soccer, pledged two years ago to split sports media spending 50-50 between men's and women's sports. Andrea Brimmer, Arai's chief marketing and public relations officer, told Sportico's sports business reporter Kurt Badenhausen that the split has gone from 90% to 10% in favor of men's sports to 54% to 46%. , said Ally is currently deeply invested in the NWSL and WNBA. And even Wrexham's women's team.
“Nowhere is the passion more evident than in sports,” Brimmer said. “The engagement has been incredible.”
Kristin Cook, State Farm's executive and chief agent, sales and marketing officer, highlighted the company's multiple sports sponsorships, including NCAA multi-record holder and Indiana Fever rookie Caitlin Clark. Particular attention was paid to the partnership with Caitlin Clark has signed a deal for the brand's first name, image and likeness rights. .
“When you think about who she represents and what she represents, it's her passion on the court and her commitment to excellence, but it's also this community,” Cook said. “It wasn't just putting some air into a commercial and saying, 'Look, look how great we are.' At the end of the day. We're building meaningful relationships.”
Get ready for more Olympics
78 days left until the 2024 Paris Olympics. Jenny Storms, CMO of Entertainment and Sports at NBCUniversal, and Jessica Park, Senior Vice President and Chief of Brand and Fan Engagement at the United States Olympic and Paralympic Committee, are preparing the event for more than 5,000 people. This means that the country is in its “last spurt”. Hours of content from NBCUniversal and Peacock.
