ADWEEK TV Editor Bill Bradley talks to Park and Storms about how to reach your audience on linear, streaming and social, and which Team USA athletes will inevitably skyrocket to stardom from July 26th to August 11th. We talked about brand building.
“Young spectators tell us every day that they want to see more Olympics and don't want to wait four years, and the number one motivator is the athletes themselves,” Storms said. “How does he build content from flame to flame so that he doesn't just take the content that he sees all the time and spread it across platforms every four years?
