Google's parent company Alphabet has asked a federal court in Virginia to dismiss a lawsuit accusing it of having a monopoly on ad tech.
In a statement sent to MARKETING-INTERACTIVE, legal director Oliver Bethell said the tech giant is working constructively with publishers in the UK and Europe.
“Our advertising tools, and those of many ad tech competitors, help millions of websites and apps fund their content, and enable businesses of all sizes to effectively reach new customers. “These services adapt and evolve by partnering with the same publishers. We strongly oppose this based on the facts of this lawsuit.”
According to reports, the lawsuit seeks up to $16.9 billion in damages from UK-based website and app publishers, who claim that Google's alleged anti-competitive behavior He reportedly claims to have suffered losses. Reuters.
According to court documents from the Competition Appeal Tribunal (CAT), the ad tech class action claims are for loss and damage allegedly caused by Google's breach of its statutory obligations in breach of section 18 of the Competition Act 1998 and section 102 of the Competition Act. is. Treaty on the Functioning of the European Union.
Ad Tech Collective Action is seeking to recover damages from UK-based publishers and publisher partners for damages in the form of lost revenue caused by Google's actions in the ad tech space.
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Meanwhile, Google also faces two lawsuits in the United States accusing it of anticompetitive conduct.
The company “strongly denies the underlying allegations against it,” the company's lawyers said in court documents in the CAT case. “Google's influence in the ad tech industry has greatly increased competition.”
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