1. Create quality products and experiences that people want to share.
During February, frugal owner Albie Bostrom I received a message from one of my customers. Apparently Post Malone is coming to his store. Malone's customers and friends visited the Provo store and purchased vintage Dallas Cowboys items from the artist, he said. She told Malone about the store and he decided to bring his entire family.
Malone spent two hours checking every rack, including the inventory in the back. Bostrom and Malone once played Guitar Hero together in the store for 30 minutes before Malone left.
Bostrom explains that you don't have to make the best product in the world. All you need to do is create an experience where people feel accepted and valued.
“As long as you're authentic and creating something that people like, you'll attract the right people,” Bostrom says. “[Our customer] We loved our location and knew Malone would love it if he came. And he did. ”
Sometimes great products end up in the hands of celebrities naturally. For example, before his NBA All-Star weekend in 2023, Shaquille his O'Neal stylist contacted him: Gigi Pipbrother brand, Two Road Hat Companyasked the basketball legend if he could buy him a hat to wear over the weekend.
Two Roads made a custom hat for O'Neal, and he came to the store to pick it up. He loved them so much that he even mentioned the brand in an interview that weekend.
“If they like it, they’ll share it,” he says. megan baileyDirector of Product and Marketing at Gigi Pip.
2. Establish a connection.
One of the best ways to get in touch with big celebrities is to network and build quality relationships.
“Don't be afraid to reach out to people. They may not respond, but you haven't done anything,” Bauer says. “Engage with them in a very positive way – DM, email, etc., and contribute on social media in a useful way. Sometimes, just attend their events and network until you can say you have a good relationship. ”
Bostrom explains that celebrities value connections with hard-working people. “Celebrities didn't just aim for stardom; they worked for it,” he says. “They want to be around people who can match that.”
3. Choose celebrities who match your target audience.
Before aiming at a star, make sure you are aiming at the correct star. Not all celebrities are a good fit. Bauer recommends creating a vision board of the people you want to interact with your brand to get an idea of who you want to be.
When Threads launched a giveaway of Taylor Swift's Ellas Tour tickets in 2023, customer engagement skyrocketed, demonstrating that Swift is not only one of the biggest celebrities in the world, but also someone who resonates with Threads customers. It has been proven that there is.
“We would never have put so much effort into someone who doesn't fit our demographic,” Bauer said.
