The new WNBA season begins next week, and it's been a while since fans have been this excited. The influx of talent into the WNBA is unlike anything we've seen before, and basketball fans are rejoicing. The power of the rookie stars can be seen from a mile away and the league is in the best shape it has ever been. Talent like guard Kaitlin Clark and forward Angel Reese are forming the next generation of the WNBA, and that makes sense in terms of revenue.
Clark and Reese were among the top performers in their respective games in college and even faced each other in the championship game two seasons ago. Reese and her LSU Tigers defeated Clark and the Iowa Hawkeyes, which began their putative rivalry. The ignominious battle between the two stars began when Reese shook off Clark in the final minutes of the title game. Some fans didn't like Reese's attitude, but as a contestant, Clark didn't seem to mind.
Clark is the bigger star of the two, and the conversation surrounding her joining the WNBA is similar to that surrounding a major movie. Her star power exceeds anything ever seen in this league, and her jersey sales are off the charts. The Indiana Fever was fortunate enough to draft Clark and benefited from this fact.
But it looks like Clark and Reese may be competing again, this time in the realm of marketing.
Reese took to social media to declare that the jerseys were sold out. Clark sold out a few weeks ago, but Reese is also popular. Just like any other sport, there's room for fans to love both. But it looks like the competition has reached a new level when it comes to jersey sales as well.
While Clark will likely win this jersey sales race throughout his career, Reese could win her own jersey sales race. Reese, who plays in a big city like Chicago, could help dominate the market if he can maintain his game. They are both superstars in their own right, and this hypothetical rivalry is interesting for the league. The two players actually enjoy each other a lot, and portraying this fact can help both sell more product.
There are other players who can help further the WNBA's growth, but Clark and Reese are the faces of this rookie class. Their mere presence creates a great story, and the marketing that comes from it should be historic for the league.
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Newsweek is committed to challenging conventional wisdom, finding common ground and finding connections.