Advertising Boldness, Marketing & Advertising News, ET BrandEquity

Where are the boundaries for advertising? teeth Is there a queue at all?
Apple's latest “Crush” ad contains lessons and questions that have been the subject of much discussion.

Sure, some people are excited about how Apple devices can surpass traditional tools, but it's really smart to show cutting-edge technology trampling over the beloved devices it's trying to replace. Especially in commercials aimed at the creative community? The answer is a backlash from the brand and a subsequent apology.

Advertisements reflect society, the culture in which they are created. The era it relates to. It embodies the sensibilities of the time. It is human insight in its raw context, repurposed as a mirror of human society.

But is the mirror always accurate? A 100% faithful depiction of a rationale is not always the right way to say it.

Is it wise to fake a death to raise awareness of a deadly disease?
Was it wise to sully the wave of support for achievers with cheap branded plug-ins?
Let's not forget that an entire generation grew up feeling anxious about conforming to colonial standards of beauty.

In the end, it all boils down to one ancient question. “Does the end justify the means?”

Advertising is not just the end. It has to be more than that. We must do more.

why? Because it can be done.