Optimizely Ranked Highest for Ability to Execute in Latest Study, Seventh Year in a Row
new york, May 13, 2024 /PRNewswire/ — optimization, a leading digital experience platform (DXP) provider, today announced that it has been named a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms. Gartner ranks Optimizely in his Quadrant of Leaders for the seventh year in a row*.
Optimizely recognized as a Leader in the 2024 Gartner® Magic Quadrant™ for Content Marketing Platforms
“For too long, marketers have had few of the best-in-class tools they need to create engaging content and campaigns. Our CMP seamlessly moves every step of the content supply chain. By connecting and integrating our marketing efforts, we are meeting these needs. I am proud that we created this category and continue to be recognized as a leader.” Shafqat Islam, CMO of Optimizely. “At Optimizely, our mission is to make marketers' lives easier. We believe this recognition proves that our mission resonates with the market. AI-Driven Content Optimization From flexible workflows to flexible workflows, our CMP is a key component of Optimizely.'' First, we want to help our customers stay ahead of the curve in an increasingly competitive digital environment. ”
Today's announcement highlights a period of impressive growth for Optimizely. Optimizely's commitment to innovation across his Optimizely One platform has propelled the company to the forefront of the industry as digital teams increasingly prioritize centralized marketing solutions.
This strategic focus on continuous innovation aligns closely with the vision set by Optimizely's Chief Product Officer. Rupali JainismHe joined the company last year. Jain's leadership has been instrumental in evolving Optimizely's content offering to ensure it meets the dynamic needs of marketing teams around the world.
“I feel lucky to be part of a team that doesn’t innovate just for the sake of innovating. For example, every AI feature we add is driven purely by our desire to address real-world challenges for our customers. driven by desire,” Jain said. “By focusing on making collaboration seamless throughout the marketing lifecycle and delivering on the promise of Atomic Content, advances in CMP will deliver immense value to our customers.”
Optimizely's CMP advancements represent a fundamental shift in content marketing as demand grows for seamlessly blended embedded AI capabilities and adaptive UX. Through recent innovations, Optimizely is redefining the way businesses engage with their audiences by enabling centralized content planning, creation, optimization, and distribution workflows in a single, easy-to-use hub. Masu.
To learn more about Optimizely's leadership position, access the 2024 Gartner Magic Quadrant for Content Marketing Platforms report here.
*Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) was named to the Magic Quadrant for Content Marketing Platforms in 2022, 2021, 2020, 2019, and 2018.
Gartner Disclaimer
Gartner, Magic Quadrant for Content Marketing Platforms, Nicole D Greene, Jeffrey L Cohen, René Sizio, Carlos Guerrero, May 9, 2024.
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About Optimizely
At Optimizely, we're on a mission to help people unlock their digital potential. We do this by reinventing the way marketing and product teams work to create and optimize digital experiences across all channels. Optimizely One™, the industry's first operating system for marketers, gives your team flexibility and stacks with a fully isolated, highly configurable solution completely in SaaS. It gives you the option to build it your own way. We help businesses around the world orchestrate the entire content lifecycle, monetize every digital experience, and experiment across every customer touchpoint. All of this is done through Optimizely One™, the leading digital experience platform that powers every stage of the marketing lifecycle through a single, AI-powered workflow. .
Optimizely has approximately 1,500 employees in 21 offices worldwide and more than 700 partners. We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, increase customer lifetime value, increase revenue, and grow their brands. At Optimizely, we live by a simple philosophy: “Big enough to serve, small enough to care.” For more information, please visit optimizely.com.
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