Alta Global Group acquires Hype, an all-in-one digital marketing platform, to help reach 640 million MMA fans

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• Hype is a subscription-based mobile marketing platform designed to help small businesses grow in today's social media era.
• Hype's software platform strengthens Alta's vision to convert 640 million MMA fans into participants by providing gym owners, coaches, and athlete partners with valuable tools that will only increase revenue. Instead, we operate more efficiently, reduce costs, and better serve our members. And community.
• This acquisition accelerates Alta's technology roadmap and provides new subscription revenue opportunities for Alta, while significantly reducing product development overhead and bringing valuable technology expertise, skills and talent to the business. It is expected that this will create cost synergies.
• Hype has invested more than $22 million to develop and launch its software platform.
• Hype has processed over $40 million in payments through its platform, collected over 4 million contacts from current and former customers, and generates revenue from subscriptions and payment processing fees.

SYDNEY, AUSTRALIA / ACCESSWIRE / May 14, 2024 / Alta Global Group (NYSE American:MMA) (“Alta” or the “Company”), a pioneering technology company dedicated to transforming the martial arts and combat arts training environment, has strategically acquired Hype for an undisclosed amount. We proudly announce this.

Previously funded by venture capital, Hype invested more than $22 million to launch the Hype Platform and is known for its leading suite of products that help small businesses around the world grow in today's social media era. We've built a highly scalable digital marketing platform.

This innovative product seamlessly blends the functionality of a mobile website builder like Linktree with the core email and SMS marketing capabilities of a CRM system like HubSpot, and an integrated payment system. Specifically, this mobile-first solution is perfect for owner-operators who manage much of their business from their mobile phones, making it perfect for martial arts gyms. Hype simultaneously reimagines the future of multiple product categories in the $100 billion+ small business software market. Hype has processed over $40 million in payments for him through its platform, helped businesses collect his over 4 million contacts, and currently generates approximately $200,000 in annual recurring revenue. .

Hype's cutting-edge technology provides customized, user-friendly tools to increase revenue streams, especially for small businesses such as martial arts gyms. By integrating this technology into its existing platform, Alta expects this transaction to accelerate its technology roadmap by at least 18 months, resulting in millions of dollars in technology capital investment and development cost savings, while enabling Alta partners to estimates that gyms can also reduce customer acquisition costs.

Nick Langton, CEO and founder of Alta, emphasized the importance of the acquisition: “This acquisition is a pivotal moment for Alta. We believe that putting this technology into the hands of our valued gym partners will be game-changing for their revenue growth.” We look forward to significantly accelerating Alta's mission to turn fans into participants and drive more revenue opportunities. Under Nick Chen's leadership, the Hype team has built what we believe is the perfect market-leading platform. For the owner-operator who runs his business on his feet from his mobile phone, we believe that this is the perfect tool to enhance the business of the sports owner of his gym. ”

Alta plans to distribute the Hype product offering to a broader community of more than 500 partner gyms and thousands of coaches and athletes around the world across the Alta platform. This acquisition represents a significant opportunity to launch a new SaaS service for gym, coach, and talent partners, further expanding the embedded revenue opportunity from each gym, coach, and talent relationship on our platform. thinking about. Together with Alta's existing product offerings, the Hype products are expected to accelerate Alta's penetration into the substantial martial arts and combat arts market, which has more than 45,000 martial arts and combat arts academies in the United States alone.

Additionally, Hype's technology solutions extend far beyond the martial arts and martial arts fields and have a proven and established customer base, providing additional opportunities to target small and medium-sized businesses around the world as well as other It has the potential to be applied to local and community sports.

With the addition of Hype's team of experts to Alta, the company gains valuable in-house technology expertise, replacing previously outsourced teams and delivering cutting-edge technology solutions to the martial arts sector at no additional cost. Enhances Alta's ability to deliver

“We are excited about the endless opportunities that await us with the acquisition of Hype,” said Langton. We are ready to develop revenue streams,” he concluded.

For more information, please visit Alta Global Group's corporate website at www.altaglobalgroup.com or for more information about Hype, visit https://hype.co/.

About Alta Global Group Co., Ltd.

Alta Global Group Limited is committed to helping the global martial arts and martial arts industry maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building on existing community services within the sector. We are a technology company that makes it possible to We believe that martial arts gyms and martial arts gyms have great in-gym products, but we believe that building sales channels, enhancing customer onboarding, optimizing engagement, growing and retaining members, and generating membership revenue is critical to building sales channels, enhancing customer onboarding, and optimizing engagement. The time is ripe for change in terms of accelerating. gym community. For more information, please visit https://www.altagglobalgroup.com.

Forward-looking statements

Statements in this press release regarding future expectations, plans, forward-looking statements and other statements regarding matters that are not historical facts may constitute “forward-looking statements.” These statements include, without limitation, statements regarding our operating and business strategies and our anticipated financial results. “anticipate”, “believe”, “continue”, “could”, “estimate”, “expect”, “intend”, “may”, “plan”, “could” Words such as “should,” “anticipate,” “plan,” “should,” “target,” “will,” “will” and similar expressions identify forward-looking statements. However, not all forward-looking statements contain these identifiable words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to significant risks, uncertainties and changes in circumstances. Actual results will depend on a variety of important factors, including uncertainties related to market conditions and other uncertainties described in the “Risk Factors” section of our registration statement on Form F. The results may differ materially from those expressed in such forward-looking statements. 1 was filed with the SEC. The forward-looking statements contained in this press release speak only as of the date of this press release and, except as required by federal securities laws, the Company does not intend to make any changes, whether as a result of new information or not. We specifically disclaim any obligation to update any forward-looking statements. future events, etc.

Investor contact information:

dave gentry
Red Chip Companies Co., Ltd.
C: 1-407-491-4498
Phone: 1-407-644-4256
E: MMA@redchip.com

sauce: Alta Global Group

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