Video-sharing platform Rumble announced Monday that the tech giant is suing Google for anti-competitive conduct across its digital advertising products, seeking more than $1 billion in damages.
The complaint alleges that Google has monopolized the ad stack “by acquiring companies across the chain while simultaneously representing both ad buyers and sellers and operating an exchange that connects those parties.” .
Rumble accused Google of maintaining a monopoly by reaching an agreement with Meta-owned Facebook to prevent Facebook from offering an alternative to Google's ad tech ecosystem.
Google denied Rumble's claims as “simply false” and said Rumble uses “dozens” of competing ad services in addition to Google's Ads Manager.
“We intend to show courts how our advertising products benefit publishers and help them fund their online content,” a Google spokesperson said in a statement to Reuters. He insisted that the majority of the revenue be secured through tool selection.
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Rumble filed the lawsuit late Monday in the U.S. District Court for the Northern District of California.
This is the second time Rumble has filed a lawsuit against Google. A previous lawsuit filed in 2021 accused the company of favoring the company and its video-sharing platform, YouTube, in search results.
The U.S. Department of Justice also filed an advertising lawsuit last year accusing Google of abusing its monopoly over the digital advertising business, arguing that it should be forced to sell its advertising manager suite.
Google's advertising business accounts for about three-quarters of its revenue.
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