Lawyers should vet all vendors they do business with.In fact, you should consider several different providers before choosing one.
However, this is difficult because while lawyers know about law practice, they don't know much about technology or marketing.
So part of the process is for attorneys to educate themselves about what the vendor can do for them.
I decided to shorten that process a bit by inviting them. Conrad Sahm of alabama stories marketing Add to non-event cast podcasts.
Conrad takes a deep dive into how law firms should vet digital marketing agencies, including what to look out for.
We start by asking Conrad about how law firms are bound by marketing firms' use of proprietary software tools (6:01). Then we talk about how to define a lead (9:02) and the potential for marketing agencies to sell law firm leads as their own (18:30).
Conrad then discusses branded vs. non-branded queries and how understanding that concept impacts managing vendor relationships (21:18).
Finally, Conrad discusses how digital marketing agencies share data with competing law firms, even inadvertently, when working with law firms in the same practice area or co-location. We discuss the possibilities (29:13).
If you feel like your digital marketing agency is controlling you, listen to this podcast to better understand the relationship.
Please feel free to check it out as well. CRM buyer guide Check out non-events to learn more about the latest resources to grow your business. (Non-events are supported by vendor sponsorship.)
Jared Correia, a consultant and legal technology expert, hosts “Non-Eventcast,” the “Above the Law” non-event featured podcast for technology-confused lawyers.
