Social media has become a powerful tool in modern marketing, used by 75 percent of the world's population and more than 93 percent of internet users flock to various social media channels around the world.
There are endless opportunities for food and beverage companies to reach consumers directly across many channels. From targeted advertising to community engagement to direct sales, finding the channels that fit your brand and audience is the key to a successful social media marketing strategy.
The continued expansion of social media over the past 25 years highlights its profound impact on changing consumer shopping behavior. With a device in hand, social media has perfected the etiquette of one-click buying.
How to win the hearts of consumers
With platforms adding new shopping-specific tools for brands and e-commerce for groceries now becoming ubiquitous, brands can and should increase sales and consumer engagement through social media.
The name of the game is always aligning with your channel's algorithm, reaching your key target audience with content prioritized by the platform, ensuring more views and engagement.
With new AI tools being created every day on each platform, new opportunities exist to drive social media engagement. But the challenge of getting noticed remains the biggest hill to climb, with most companies moving to a pay-to-play structure and brands looking to platform enhancements, sponsorships and advertising to get the best engagement. investment is encouraged. It doesn't have to be that way.
Related article: How social media will impact the future of e-commerce
Set priorities
Prioritizing quality content and a strategic schedule is the best way to grow slowly and steadily on social media.
Using a structured approach like the 90-60-30 planning cycle can help you create and schedule content effectively, moving your brand out of a reactionary position and freeing your social media team to be creative. You can spend more time developing branded content.
- Start planning your topics 90 days in advance.
- Create and review your content 60 days before publishing.
- Get any necessary reviews and approvals within 30 days before publishing.
By adjusting your plans around product launches, seasonal new products, and other annual traditions, events, and holidays, you can avoid missing out on opportunities like next year's April Fool's Day fake food posts.
Once you've planned your content, it's time to activate your sales stack. Pinterest, Instagram, Facebook, and TikTok all have e-commerce tools and integrations that allow consumers to make purchases with one click.
Whether you want to sell products directly through your own channels or work with influencers to give their followers exclusive offers on your products, you need to be familiar with sales tools across social media. .
44% of Instagram users use the app to shop weekly. Meta Commerce Manager lets you manage ecommerce sales funnels supported by both Facebook and Instagram. This is a powerful sales tool that allows you to view sales activity directly associated with these channels.
During the platform's short existence, TikTok became the largest sales tool on social media, with products sold (e-commerce) exclusively through the TikTok Shop. 70% of TikTok users discover new brands and products on their channel.
And if you're not on Pinterest as a brand, you should know that 89% of Pinners in the US use Pinterest to research purchasing decisions. 47% of his 150 million potential new customers use Pinterest just to shop. He has 320 million monthly users and many people shop on this one platform.
With a wide variety of direct-to-consumer tools across social media, companies can operate exclusively through these channels and see incredible engagement and sales comparable to many commercially available food, beauty, and fashion products. I was able to build it.
Creating a social media marketing plan is another thing. Selling through social media is next level and the channel is catering to the needs of brands. Go online.
