merlin entertainment Announced by a famous marketer Craig Inglis He will be appointed as the company's first Chief Marketing Officer (CMO) on June 17th.
Inglis brings a wealth of experience having held leadership roles with brands including Virgin, John Lewis and Sage. merlin.
He is known for leading an overhaul of John Lewis' customer and marketing strategy, and most recently oversaw global campaigns at Sage and drove change at The Entertainer Group.
In addition, Inglis is a Fellow of the Academy of Marketing and Non-Executive Global President of the Marketing Institute.
fiona eastwoodMarlins Chief Operating Officer Theme park Inglis' “visionary leadership and strategic capabilities will help us redefine the way we connect and communicate with our guests around the world.”
“This role will be essential as we redefine our role.” marlin brand So are the brands we bring to life in our attractions,” she added.
“Craig understands the power of consumer engagement and I am confident that he will challenge, drive and revolutionize the way we market and advertise to our guests in the future.”
As Merlin's first Chief Marketing Officer, Mr. Inglis will work to grow the company's global brand presence and drive guest engagement around the world. Merlin's charm.
“It was an easy decision to take on such an exciting role at a true global leader in branded entertainment with a purpose of creating joy, connection and memories,” said Inglis.
New CMO to increase brand presence
“Merlin’s commitment to innovation aligns perfectly with my own passion for harnessing creativity to reimagine brands.
“Together, we will push boundaries, challenge conventional wisdom and create experiences that captivate guests and audiences around the world.”
Mr. Inglis is the final appointment under CEO, completing Merlin's full executive lineup. scott o'neil.
Earlier this month, Merlin was named after the London Eye. Permanent attraction Located on the city's South Bank.
Image courtesy of Merlin
