Veteran executive joins NCM to lead development and execution of go-to-market strategy to drive next phase of growth across NCM's premium video advertising platforms
New York, May 15, 2024–(BUSINESS WIRE)–National Cinemedia (NASDAQ: NCMI) (the “Company'' or “NCM''), the largest movie advertising platform in the United States, announced today that Kathryn Sullivan, an experienced media executive and strategist, announced that he has appointed him as the next president. Effective May 16, 2024, she will become President of Sales, Marketing and Partnerships. In this role, Sullivan will oversee the company's sales and marketing strategy and lead efforts to continue the brand's momentum returning to theaters to reach sought-after audiences. Mr. Sullivan will join her executive team and report directly to CEO Tom Lesinski.
“Katherine brings an exceptional track record as a visionary advertising executive and an innovative, results-oriented leader,” said Lesinski. “With a proven track record of leading high-performing teams and driving growth, Catherine will drive NCM’s continued transformation into modern, full-funnel media solutions, accelerating our dynamic trajectory and strengthening our position. We are confident that we will play an important role in this market.”
Sullivan brings more than 30 years of experience at the highest levels of the media and advertising industry, driving revenue growth in digital multiplatform sales. She served as CEO of PHD Media US and Chief Investment Officer of Omnicom Media Group (OMG), and has held various executive positions at both ABC Television and NBCUniversal Media, LLC, most recently with BranchLab, Served as senior advisor to Equativ and Smartly. .io, and Terry.
“I'm thrilled to be joining the National Cinemedia team at such a pivotal time in the company's journey,” said Sullivan. “The advertising industry has reached a critical juncture, and we are excited to advance our partnerships with new and existing clients as we continue to expand our service offerings. We are grateful and look forward to continuing to innovate while helping our valued clients reach their desired audiences at scale. ”
Scott Ferenstein, current President of Sales, Marketing and Partnerships, will step down from NCM when his contract expires at the end of this quarter, and will continue to help ensure a smooth transition and ensure continuity for our team and clients. Masu.
“Scott led our sales organization through both the COVID-19 pandemic and financial restructuring, and has been a valued leader within the company and a dedicated partner to our management team. “We are grateful for his partnership and dedication to making the company successful and wish him every success in his next chapter,” Lesinski said.
About NCM
National CineMedia (NCM) is the largest movie advertising platform in the United States. With unparalleled reach and scale, NCM connects brands to popular, young and diverse audiences through the power of film and pop culture. A premium video, full-funnel marketing solution for advertisers, NCM empowers marketers to measure and drive results. NCM's Noovie® shows are available in 42 major national and regional locations, including three national chains: AMC Entertainment Inc. (NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK), and Regal Entertainment Group (a subsidiary of). will be performed exclusively on the theater circuit. Cineworld Group PLC). NCM's movie advertising platform consists of more than 1,450 theaters and 18,400 screens in 190 Designated Market Areas® (all Top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is a managing member of National CineMedia, LLC. For more information, please visit www.ncm.com.
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contact address
pam workman
Vice President of Public Relations and Corporate Communications.
pam.workman@ncm.com
