Sports technology startup Push Sports has appointed Vishal Gaba as its new Chief Marketing Officer. Push Sports also appeared on the business reality television series Shark Tank India.
Vishal has 16 years of experience across multiple marketing disciplines. He previously worked at Bira 91, where he led the brand's marketing and communications and looked at business objectives to generate brand awareness and sales for Bira's merchandise stores.
At Push Sports, Mr. Vishal will lead strategic marketing efforts focused on brand, activation, advertising and consumer advocacy.
“I am excited to join Push Sports and be a part of its mission to transform sports at the grassroots level across India. I will work with the team to build the Push Sports brand and expand it on a national scale. We look forward to growing our business and building a platform where individuals who love sports can grow and pursue their passions,” said Vishal Gaba, CMO, Push Sports.
The company says it has transformed sports learning for more than 7,000 children in more than 20 locations and created more than 200,000 square feet of play arenas in more than 65 projects. The company has more than 3,000 active paying customers of his across all locations.
“With his vast knowledge and skills in marketing and brand development, we look forward to him playing a central role in expanding our business. Mr. Vishal’s strategic acumen and leadership will help India It will help us grow rapidly as one of the top players in the sports technology space,” said Puru Singh, Founder and CEO of Push Sports.
Push Sports is backed by global investors including Beyond Seed, Ah!Ventures, PokerBaazi, Lenskart founder Piyush Bansal, and Sugar Cosmetics co-founder Vineeta Singh from Shark Tank India season 3.
(Information from BL intern Meghna Barik)
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