StackAdapt, the leading multichannel advertising platform, is proud to announce the appointment of Ryan Nelsen as Chief Marketing Officer. Nelsen brings 17 years of strategic marketing expertise and leadership to the role supporting StackAdapt's mission and the remarkable growth of its clients and company.
Mr. Nelsen's impressive leadership journey spans four senior positions, including strategic marketing leadership roles at both Qualtrics and MX. At Qualtrics, Nelsen was responsible for Product Marketing, ABM, Field Marketing, and Enterprise Marketing. During his tenure, he was instrumental in launching the Qualtrics Customer Experience business. The business quickly became the fastest growing product line and contributed to the company's first US$1 billion (£790 million) in revenue. In his role as President and Vice President of Marketing for MX, Nelsen built a world-class team and led all aspects of marketing and the brand, including product marketing, demand, communications, field marketing, and creative. did.
Based in the US, Mr. Nelsen will report directly to Vitaly Pecherskiy, co-founder and CEO of StackAdapt.
“We are excited to add Ryan to our leadership team as we continue to expand StackAdapt in response to tremendous demand from clients around the world,” said Pecherski. “He is a proven winner with the strategic experience and track record of success we need to further strengthen our leadership team and achieve our growth goals.”
“StackAdapt is a pioneer in AI-powered advertising technology,” said Nelsen. “I am extremely impressed with the team, technology, and value that StackAdapt provides to clients and brands. Our perfect product-market fit and unparalleled speed of innovation make us one of the best agencies around the world. We are excited to be able to serve brands such as
Nelsen's move comes at a time when StackAdapt is rapidly expanding globally and being recognized as a leader in AI and machine learning within the advertising industry. The company currently makes 143 billion AI-driven decisions per second to buy digital ads, with over 70% of its ad spend utilizing his StackAdapt proprietary algorithms. His role will be crucial in capitalizing on this momentum. This positions Nelsen to further innovate and expand its global impact while competing with established technology giants.
In her role at StackAdapt, Nelsen will lead a world-class team and be responsible for all aspects of marketing, including product marketing, brand growth, digital strategy, communications, public relations, experiential marketing, and design. In the wake of his work at MX, where the team's marketing efforts have increased his coverage five times as much as his pipeline, Nelsen is focused on providing an equally great engine for his StackAdapt.
“The only way we can do that is by helping clients around the world achieve breakthrough advertising results time and time again,” said Nelsen. That is StackAdapt's promise and my determination. ”
