new york, May 15, 2024 /PRNewswire/ — Global Digital marketing spending market The size is estimated to grow as follows 353.53 billion USD According to Technavio, from 2024 to 2028. The market is estimated to grow at a CAGR of 8.8% during the forecast period.
For more information on predicted market size and historical data (2018-2022), please visit Download a free sample report in minutes
|
Forecast period |
2024-2028 |
|
base year |
2023 |
|
historical data |
2018 – 2022 |
|
Target segment |
Application (mobile devices and desktop), type (search ads, display ads, social media, email marketing, etc.), region (APAC, North America, Europe, South America, Middle East and Africa) |
|
Target area |
APAC, North America, Europe, South America, Middle East and Africa |
|
Introduction of major companies |
Alphabet Inc., AppLovin Corp., Coalition Technologies LLC, Dentsu Group, Disruptive Advertising Inc., Ignite Visibility LLC, InMobi Pte. Ltd. Ltd., Meta Platforms Inc., Microsoft Corp., Oracle Corp., Perfect Search Media, Power Digital Marketing, RAPP, Silverback Strategies Inc., Thinknow, Thrive Internet Marketing Agency, Twitter Inc., Verizon Communications Inc., WebFX, and L7 Creative |
Key market trends driving growth
In the digital marketing spending market, voice search optimization and voice-activated advertising are growing due to the rise of voice-enabled devices and virtual assistants. Businesses are responding to consumers' increased use of voice technology for tasks such as shopping and accessing information by optimizing their digital presence for voice-based interactions. This includes using conversational and long-tail keywords to increase visibility in voice search results and attract voice-enabled traffic. Other aspects of digital marketing, such as data analysis, media consumption, and customer engagement, continue to play an important role in Americans' business strategies in the online world.
market challenges
-
Digital marketing spending market faces major challenges from advertising scam and brand safety concerns. advertisement scam This includes deceptive practices that inflate advertising metrics, resulting in wasted budgets and poor campaign performance. These practices include clicking scam, bot traffic, ad stacking, domain spoofing. Brand safety issues occur when ads appear near inappropriate or harmful content, damaging brand reputation and consumer trust. Key digital marketing channels include campaigns, advertising on the World Wide Web (websites, social media), pay-per-click advertising (Google, Bing, LinkedIn, X, Facebook ads), and content marketing (written, visual, video). , including social media. Marketing, video marketing platforms (YouTube, Amazon, SEO, text messaging, SMS). Ensuring trust and brand safety in these channels is key to successful digital marketing.
Research report provides comprehensive data on trends, drivers and impact of challenges – Purchase Report
Segment overview
This Digital Marketing Expenditure Market report covers market segmentation extensively.
-
application
-
1.1 Mobile devices
-
1.2 Desktop
type
-
2.1 Search advertising
-
2.2 Display Advertising
-
2.3 Social Media
-
2.4 Email Marketing
-
2.5 Other
geography
1.1 Mobile devices – In the rapidly evolving digital environment, market segmentation by application plays a pivotal role in shaping digital marketing strategies. Companies are increasingly focusing on digital channels to engage with prospects and customers, employing various tactics such as pay-per-click, email marketing, and digital communications. The shift to online marketing is driven by the buyer journey, which is no longer linear but multi-faceted, including text messaging, multimedia messaging, and inbound marketing. Relationship-building strategies are crucial in this context, with short-term offers and targeted messaging being key elements. B2B clients and B2C customers alike have adopted digital media, and web pages are looking to be mobile-friendly to ensure user engagement. In the B2C realm, big-ticket items such as cars are being sold through various content mediums such as inbound links, blog posts, e-books, whitepapers, and infographics. Traffic generation is a key metric, and discussion online platforms such as Facebook, Twitter, and Instagram have become popular channels for engagement. FinTech startups and industry professionals are also leveraging digital media to reach their audiences, and engagement metrics such as shares, comments, and clicks are being closely monitored by traditional marketers and traditional enterprises alike. In conclusion, market segmentation by application in the digital marketing spending market is a dynamic and evolving field, with various digital channels and strategies being adopted to reach and engage with prospects and customers. To succeed in this space, a strong focus on relationship building, user engagement, and mobile friendliness is key.
Find out more about market segmentation with geographic analysis, including forecast (2024-2028) and historical data (2018-2022): Download sample report
research analysis
In the dynamic realm of digital marketing, businesses allocate large amounts of spend across different channels to engage with consumers. Websites, apps, and mobile devices serve as key touchpoints, while social media and search engines serve as influential platforms to reach your audience. Services such as online video, display advertising, and digital signage offer unique opportunities for brands to showcase their selection of content. Marketing specialists employ digital marketing strategies to map out customer journeys to maximize effectiveness. Computers, smartphones, tablets and third-party websites are essential tools for this process. Influencers and e-books further extend the scope of your marketing efforts, making every digital interaction a potential opportunity for connection and conversion.
Market research overview
The digital marketing spending market is an important and evolving sector of the business world. Marketers are investing heavily in various digital channels to effectively reach and engage their audiences. Devices such as computers and mobile phones play an important role in your digital marketing strategy. Search engines and social media platforms are popular marketing tools, and marketers use targeted advertising and content marketing to connect with consumers. Traditional marketing methods such as television and print media are increasingly being complemented by digital marketing efforts. Consumer behaviors and trends influence digital marketing spending, and marketers are continually adjusting their strategies to stay competitive. Marketers are also leveraging analytics and automation tools to measure campaign performance and optimize digital marketing efforts.
table of contents:
1. Executive Summary
2 Market scenery
3 Determining market size
4 Past market size
5. Five Forces Analysis
6 Market segmentation
7 Customer situation
8. Geographical Landscape
9 drivers, challenges and trends
10. Company Status
11 Company Analysis
12 Appendix
About Technavio
Technavio is a leading global technology research and advisory company. The company's research and analysis focuses on emerging market trends, with actionable insights that help companies identify market opportunities and develop effective strategies to optimize their market position. We provide
With over 500 expert analysts, Technavio's report library consists of over 17,000 reports covering 800 technologies across 50 countries, and growing. The company's customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify existing and potential market opportunities and gain a competitive advantage within the changing market scenario. is evaluating its status.
contact address
Technabio Research
jesse maida
Media and Marketing Executive
USA: +1 844 364 1100
UK: +44 203 893 3200
Email address: media@technavio.com
Website: www.technavio.com/
View original content to download multimedia: https://www.prnewswire.com/news-releases/digital-marketing-spending-market-size-is-set-to-grow-by- usd-353-53-bn-from -2024-2028–Consumer behavior change to online shopping driving market growth-technavio-302144960.html
Source Technavio
