The long-awaited finalists of the esteemed Loyalty and Engagement Awards 2024, organized by MARKETING-INTERACTIVE, have been announced. The list of outstanding nominees is now publicly available on the award program's official website.
Finalists in the 12th edition of this long-running program are honored and recognized for exemplary strategy and execution in loyalty, engagement, and relationship marketing.
This year's event featured 48 open categories, with the return of popular classics along with the introduction of exciting new features such as “Best Loyalty Program Integrations” and “Best Use of User-Generated Content.” Additionally, the prominent agency has the chance to win the coveted Agency of the Year title across three different themes: Loyalty, Engagement and Relationship Marketing. Brands that demonstrate excellence across all categories will be awarded the prestigious title of L&E 2024 Brand of the Year.
The Loyalty and Engagement Awards' rigorous judging process was conducted by a panel of 29 eminent marketing experts from across the region.
From the judging panel, Sushil Katdare, GSK's CX Director for Greater China and Intercontinental, praised the entries, which showcase industry leaders' exceptional skills in navigating the loyalty and engagement space. Did.
“Judging was not only a fun but enlightening experience. Thank you to the MARKETING-INTERACTIVE team,” said Katdare.
Jean Choi, Chief Sales and Marketing Officer of Mandai Wildlife Group, said: “It has been an amazing experience to witness the countless entries emerging from across Southeast Asia, each filled with creativity from diverse industries. There is,” he added.
She was also inspired by how different brands articulate their goals and execute marketing strategies to win the hearts and minds of consumers.
“The process of digging into these entries has been a real privilege,” she said.
Michael Parsons, Travel + Leisure Co.'s senior vice president of marketing and communications for Asia Pacific, added that he was particularly impressed with this year's “outstanding entries.” The piece cleverly leveraged customer insights to drive engagement through customized content and contextual marketing strategies.
“The skills on display across the region were truly inspiring and demonstrated an outstanding talent for driving innovation,” Mr Parsons said.
The 12 winners areth The annual Loyalty and Engagement Awards will be announced at a live gala dinner and gala in Singapore on the 14th.th
June at Shangri-La Hotels and Resorts.
So who made the decision? Our judging committee selected the following finalists:
For more information about Gala packages, please contact your project manager.
Kariza Latin
regional project manager
telephone number: +65 6692 9031 extension 815
cell phone: +63 977 399 2585
Email: carizar@marketing-interactive.coms
chelsea baltazar
regional project manager
telephone number: +65 6692 9031 extension 818
cell phone: +63 9352419190
Email: chellsyb@marketing-interactive.com
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