The Indian advertising market is expected to cross the Rs 8,000-crore mark in 2023 and witness rapid growth in the coming years. This evolution of the digital ecosystem has opened several avenues for career and growth opportunities. Brands continually strive to develop innovative ways to meet the rapidly changing needs of consumers.
Marketing and advertising professionals are at the forefront of this rapidly expanding landscape to develop compelling business strategies that maximize consumer engagement. Delphin Varghese, Co-Founder and Chief Revenue Officer, AdCounty Media spoke to indiatoday.in about career and growth opportunities in marketing and advertising.
“The global digital advertising market is expected to reach $786.2 billion by 2026. This growth is primarily due to the rapid increase in the use of digital platforms to tap a vast and diverse audience base. India's rapidly growing digital economy, combined with robust internet penetration, will continue to accelerate the country's advertising and marketing ecosystem, creating strong demand for skilled professionals in this field. Sho.”
Delphin Varghese says, “If you have a flair for creativity and thrive in a fast-paced environment with tight deadlines, a career in digital advertising and marketing may be the right choice for you. Dream job in marketing and marketing” To get a job, the ad is conditional on enhancing your required skill set, the better you are at navigating the crowds of applicants looking for similar job openings. Masu.”
marketing manager
Marketing managers are entrusted with the responsibility of promoting a business, product, or service. They accomplish this by carefully analyzing market trends and creating innovative campaigns to acquire and retain customers. They will oversee the strategy and execution of product launches, advertising campaigns, and related social media campaigns. Their goal is to help brands stay ahead of the curve in a highly competitive marketplace.
email marketing specialist
A career in email marketing is one of the most popular choices in the marketing field. Email marketers bridge the gap between brands and target consumers by creating engaging, click-worthy emails that increase brand awareness and increase traffic and engagement. They work closely with a creative team of copywriters, designers, and web developers to create email campaigns and landing pages. We also work with analysts to gain data-driven insights and optimize your email campaigns.
SEO specialist
SEO specialists optimize websites, landing pages, product pages, and more to rank higher on search engine results pages and drive organic traffic. Establishing a career in this field requires expertise in areas such as keyword research, on-page optimization, and link building capabilities. They are responsible for increasing brand visibility in a crowded digital space.
brand manager
Brand managers spearhead strategies to establish and improve a brand's image. They conduct market research, work on product development, and oversee promotional campaigns. Their goal is to create a consistent message across channels that resonates with your target audience and aligns with your brand's vision. They design a brand communication strategy and identify the appropriate media to communicate it. We also develop brand positioning and growth strategies, as well as monitor campaign performance and monitor KPIs.
social media manager
They have the primary responsibility of managing the brand's social presence across channels and ensuring consistency across the brand's tone and voice. In addition to maintaining a consistent posting schedule and increasing follower engagement, social media managers track the effectiveness of their campaigns using built-in and third-party analytics tools. Social media advertising spending is expected to reach approximately $270 billion by 2023. By 2024, it will exceed $300 billion. Social media managers need to have a keen eye for design and the ability to analyze what works and what doesn't for their target audience.
