Hong Kong Special Administrative Region – Media OutReach Newswire – May 17, 2024 – Since cross-border travel between mainland China and Hong Kong resumed in the middle of last year, Xiaohongshu has become a lifestyle destination for mainland tourists and castaways. and travel guide. Mr. Edwin Li, a well-known entrepreneur and investment expert and founder of Bridgeway Prime Shop Fund, and Mr. Horace Lui, course director and lecturer at AD-Linkage, announced that Xiaohongshu We will discuss how new marketing trends are being created in the food sector. Leverages his platform of social media, which is widely used in the beverage industry, and for business growth and brand promotion.
Reveal the secrets of Xiao Hongshu's traffic with Edwin Lee
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Horace Lui, course director at AD-Linkage, said that with the current recession and continued closures in the local food and beverage industry, more and more business owners are realizing the importance of leveraging Xiaohongshu to combat the market downturn. He said that With this in mind, AD-Linkage has launched a certification course on practical digital marketing in China for individuals, entrepreneurs and social media managers interested in expanding into the mainland Chinese market. did. Course content includes practical case studies, success stories, and techniques and strategies for effectively using Xiao Hongshu. This is China's first course on practical digital marketing approved by the Hong Kong government. To Lee's registered supporters he offers his sponsorship of the course for $500. *
Horace said Fine Print, a Western-style coffee shop in Soho, Central, had great success at this year's Xiaohongshu. Despite the limited space, customers shop and enjoy coffee and dessert while sitting on the steps outside the store. It gives a calm and casual atmosphere. Meanwhile, another local restaurant, Red His Tea, has managed to land on the “Hong Kong must-see list” on many travel influencer pages. As mainland tourists shift from bulk shopping to experiencing Hong Kong's local culture, tea offers them a quick and convenient way to enjoy delicious food that is a special travel experience. These two restaurants have different target audiences and marketing approaches on social media platforms, but both have had great success in the market.
AD-Linkage instructor Jason Liu explained that throughout the course, students will be taught how to analyze success stories and taught techniques to gain more exposure and reach online. This course aims to strengthen students' copywriting skills, help them stand out in a competitive environment, and generate more business. He said that “headlines, content, images, cover design, hashtags” are the key elements to get traffic, and this is achieved with the help of tools such as “Xin Hon”, a data tool from Xiaohongshu. He emphasized that it can be done. Posts and notes on the platform can be searched, allowing users to find the hottest topics and keywords. For example, terms and phrases such as “great deal,” “must try,” “number one,” and “can't miss” indicate active discussion. By aligning with the “hottest trends” you can develop a successful “traffic generation” strategy.
Lesson to be learned: Use “alternatives to sensitive terms” to get around “content restrictions”
Internet regulations in China are strict. If the video/content contains “sensitive terms”, it will be restricted. Therefore, it will not be uploaded to social media platforms. The country's advertising laws prohibit certain words such as “best,” “one of a kind,” and “first class.” Therefore, it is important to learn how to minimize the occurrence of restrictions. Horace said the course will cover a series of “alternatives to sensitive terms” that are rarely discussed in other courses. For example, “the most” can be replaced with Mandarin Pinyin “Zui”, and “TOP 1” can be replaced with “TOP 1”. This course also covers topics to avoid on certain days. Mastering these techniques will not only help you get your message across, but will also help you avoid “content restrictions.”
Certification course on practical digital marketing in China– Small class sizes with only 15 students. Seating is limited, so register now.
Registration URL: https://cef.AD-linkage.com/registration/
Those who register by May 29th will receive an early bird discount of 10%, bringing the price down to $2,484 (original price: $13,800). Up to 80% of tuition fees are subsidized by the Continuing Education Fund (CEF).
