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Do you often sit back and lament how the best agents have the ability to turn strangers into hot prospects and serious customers?
There's no need for that now.
In today's episode, enhance Hosted by real estate mentor and founder of The Listings Lab, Samantha McLean Jess Lenouvel, the podcast gives you an inside look at how to get ahead in the digital marketing space, from tracking your customers to attracting them. Sharing knowledge.
He is also the author of More money, less effort: Become a 7-figure real estate agentJess reveals the power of focusing on psychology and attraction marketing, and how understanding your audience's motivations and pain points can transform your business strategy.
Jess talks about why email is still the best place to get noticed, why you don't need to be active on every social media platform, and how you can change your messaging from “me” to “you.” Learn more about what resonates with people and creates more traction. target market.
She also takes a deep dive into the three biggest mistakes agents make in digital marketing and why traditional farm territory is a thing of the past.
Jess and Sam also talk about how AI can save you time, why reliability is more important than perfection in video marketing, and smart outsourcing strategies that can help you scale your business to seven-figure success. Let's discuss.
“If you're chasing everything, you're actually not giving yourself space to attract what you want to attract.” – Jess Lenuval
Sam and Jess also discuss:
- 2:50 – Jess’s journey: How and why Jess started The Listings Lab, why one-size-fits-all marketing approaches fail, and the magic of charm and psychological marketing.
- 7:30 – Accept real estate: Why Jess chose a career in real estate and how she turned her shy personality into a digital marketing superpower.
- 12:00 – Beyond the farm area: Why traditional farming regions don't work for digital marketing and how to build a broader audience with targeted messages and a clear value proposition.
- 16:40 – Attraction vs Chasing: Shifting from chasing customers to attracting them, the secret to finding your niche, and why you can't serve every market.
- 19:45 – Marketing mistakes: The 3 biggest digital marketing mistakes agents make, including why you should delete your “just listed/just sold” posts on social media.
- 22:30 – Understanding your audience: Learn why it's important to know your target market's pain points, problems, fears, and desires, and how moving from “me” to “you” can transform your marketing strategy.
- 24:47 – Stand out online: Strategies to cut through the digital noise and increase your organic reach on Facebook, and why you don't need to be active on every platform.
- 27:43 – Advantages of email: Why your inbox is still the best place to get noticed, how to build an emotional connection, and tips to stop unsubscribes.
- 31:50 – Benefits of AI marketing: How AI can save you time, the best tools to use, and why your videos should prioritize authenticity over perfection.
- 37:05 – More money means less effort: Insights on growing your business, reducing work hours, and achieving seven-figure success.
- 40:50 – Smart outsourcing: Why you shouldn't outsource your marketing, which tasks to delegate, and how to make effective outsourcing decisions.
