Michael Innocentine, Chief Marketing Officer, Omni Hotels & Resorts [Photo: Omni Hotels & Resorts]
Michael Innocentine has been appointed Chief Marketing Officer by Dallas-based Omni Hotels & Resorts, where he is responsible for planning, developing and managing all brand marketing activities, including advertising, public relations, social media, website, website, etc. He will be responsible for overseeing implementation. Digital campaign.
Mr. Innocentine will also lead Omni's customer engagement and Select Guest loyalty programs. He will report directly to Omni's Chief Commercial Officer, Jeff Dorn.
“I have had the opportunity to work with Michael in the past and have always been impressed by his creativity and passion for innovation,” Doan said in a statement. “With his extensive background in hospitality sales and marketing, he brings a wealth of experience and great ideas that I am confident will help us take our marketing to a new level. We are excited about his passion for creating unique, data-driven campaigns that truly reflect a brand's personality and drive revenue growth.”
Innocentin's career spans over 20 years in the hospitality industry. Prior to joining Omni, Innocentin served as senior vice president of commercial projects at Fairmont Hotels. He has also held various leadership positions at Accor, including Senior Vice President of North American Marketing and Vice President of North American E-Commerce and Digital.
In these roles, Innocentine oversaw marketing and digital strategy across multiple brands and geographies. He developed pre-opening strategies and marketing plans for major hotel openings, launched experiential campaigns, and managed digital marketing, e-commerce, and online reputation management. He has also worked on loyalty, partnerships and retail experiences for the Fairmont brand.
“I am excited to join Omni, with its commitment to superior guest experiences and its diverse portfolio of hotels and resorts,” Innocentin said. “I look forward to working with the team to create innovative campaigns that showcase the brand’s signature products that resonate with our guests. Our goal is to develop effective marketing strategies that deliver superior results and enhance our brand.”
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