Cosmetic packaging market size expected to grow by USD 22.91 billion from 2024 to 2028, with growth in e-commerce and social media marketing driving market growth, Technavio says

new york, May 20, 2024 /PRNewswire/ — Global cosmetic packaging market The size is estimated to grow as follows 22.91 billion USD According to Technavio, from 2024 to 2028. The market is estimated to grow at a he CAGR of 11.71% during the forecast period.

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Segment overview

This Cosmetic Packaging Market report extensively covers market segments such as:

1. application

• 1.1 Skin care
• 1.2 Hair care
• 1.3 Make-up
• 1.4 Nail care

• 2.1 Glass
• 2.2 Metal
• 2.3 Plastics and others

• 3.1 North America
• 3.2 Europe
• 3.3 Asia Pacific
• 3.4 south america
• 3.5 middle east and Africa

1.1 Skin care – The cosmetic packaging market caters to the diverse needs of the cosmetic industry, especially skin care products. The brand prioritizes sustainable solutions for differentiation, such as Albea Group's Twirl refillable bottle packaging. Paper-based and sachet packaging are environmentally friendly alternatives. Cosmetics brands seek raw materials from plastic suppliers to ensure low costs and profitability. Innovations such as 3D printing and visually appealing designs for shampoo packaging and fragrances are making cosmetics even more appealing. Brand positioning relies on unique packaging formats to stand out in the e-commerce space.

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Key market trends driving growth

The cosmetic packaging market is witnessing significant growth due to the shift in consumer preferences towards organic and natural beauty products. In response to growing environmental awareness, innovation in green packaging solutions has become an important trend. Emerging markets in APAC and south americaNew opportunities will arise, driven by increased disposable income. Retail, showrooms and e-commerce will serve as distribution channels, while digital transformation and social media influencers will influence consumer behavior. While longer shelf life and attractive design are important factors in product packaging, compliance with environmental standards and different types of packaging materials are also important considerations.

market challenges

• The cosmetic packaging market is witnessing a significant shift in consumer preferences towards sustainable and environmentally friendly solutions. Innovations in eco-friendly packaging materials are driving this trend as vendors seek to meet environmental standards and respond to growing consumer awareness. Disposable income and the influence of social media are also important factors, with consumers demanding longer shelf life and attractive product packaging. Digital transformation and customized design are essential for vendors looking to differentiate themselves in the global marketplace. In March 2023, Sulapac introduced Sulapac Luxe, a sustainable material for luxury fragrance caps, further expanding the company's eco-friendly packaging solutions.

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Market research overview

The cosmetic packaging market is an important segment of the global packaging industry, focused on designing, manufacturing, and supplying innovative and attractive packaging solutions for various cosmetic and personal care products. The market is driven by several factors, including preference for premium and sustainable packaging, increasing consumer awareness, and growing demand for eco-friendly and recyclable materials. The market is segmented on the basis of material type such as plastic, glass, metal, and paper/board. Plastics dominate the market due to their versatility, cost-effectiveness, and lightweight properties. However, the demand for sustainable and environmentally friendly packaging is driving growth in paper/board and glass packaging. Additionally, the market is segmented on the basis of product type such as skin care, makeup, fragrance, and hair care. The makeup sector holds the largest market share due to the high demand for innovative and attractive packaging solutions. The cosmetic packaging market is expected to grow at a significant CAGR during the forecast period due to rising consumer preference for premium and sustainable packaging and rising demand for eco-friendly and recyclable materials. This market is also expected to be influenced by emerging trends such as digital printing, smart packaging, and integration of augmented reality technology.

table of contents:

1.executive summary
2 Market scenery
3 Determining market size
4 Past market size
5 Five Forces Analysis
6 Market segmentation

• application
• skin care
• hair care
• compensate
• nail care
• material
• glass
• metal
• plastic and other
• geography
• North America
• Europe
• Asia Pacific
• south america
• Middle East and Africa

7 Customer situation
8 Geographic Landscape
9 drivers, challenges and trends
10 Company scenery
11 Company analysis
12 Appendix

About Technavio

Technavio is the world's leading technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights that help companies identify market opportunities and develop effective strategies to optimize their market position. Offers.

With over 500 expert analysts, Technavio's report library consists of over 17,000 reports covering 800 technologies across 50 countries, and growing. The company's customer base consists of companies of all sizes, including more than 100 Fortune 500 companies. This growing customer base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify existing and potential market opportunities and gain a competitive advantage within the changing market scenario. is evaluating its status.

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Source Technavio