This partnership is a full-circle moment for Cena, who has turned to MET-Rx products for 30 years to supplement high-protein diets and facilitate intense training.grow up in West Newbury, Massachusetts, Cena recalls his meek beginnings as a skinny and timid 100-pound teenager before performing a disciplined routine that would determine his life's path. Finding solace and determination in the gym, he began teaching himself about fitness and nutrition, transforming his weight to a formidable 225 pounds. This athlete was poised for a college football career and eventually his WWE superstardom.
“MET-Rx is the original sports nutrition brand and has products that I wholeheartedly recommend, because I've been using MET-Rx since the '90s to meet my protein goals and power through my workouts. -Rx,” Cena said. “With MET-Rx Meal Replacement Bars, I'm ready to be hugely flexible in the ring, in the gym, and on set. With this new campaign, I encourage others to challenge themselves and achieve their goals. I can’t wait to share them and inspire them to do the same.”
Cena's new MET-Rx FLEX campaign pays homage to the brand's OG status as the original meal replacement nutrition line, channeling inspirational '90s fitness videos and gym culture with shimmering neon colors, full-body spandex, and fanny packs. It is a camp-style content finished with. In each spot, Cena bends over, poses, and enthusiastically endorses the benefits of MET-Rx nutrition bars while sharing how these products have been the driving force behind his own success. , which captures Cena's trademark comedic energy. Following a call to action to be published later this month on TikTok, Cena will personally engage and respond to his most inspiring and memorable FLEXES shared by legions of superfans, and engage with him in unique and shareable ways. We provide opportunities to connect.
“fact john cena He has been using MET-Rx products as part of his fitness regimen for 30 years, and his unique ability to truly connect with people from all walks of life makes him the perfect partner for our next stage of growth. Masu. ” Bree Randall, Marketing Director of MET-Rx. “John's dedication to excellence, relentless pursuit of greatness, and true passion for educating people about fitness and nutrition has inspired fans to embrace the unique MET-Rx FLEX and use MET-Rx to help. It will motivate you to borrow and reach your full potential.”
This multi-year collaboration with Cena strengthens MET-Rx's great nutrition, great satisfaction product positioning across social media, digital platforms and in-store activations. Through this partnership, MET-Rx aims to be the best option for complete nutritional supplementation and meal replacement, while empowering individuals to push their limits and fuel their ambitions with products that deliver real results. We will support you to do so. MET-Rx products are available at 7-Eleven, Walmart and other select retailers, and this month, exclusive His MET-Rx bundles will be available through His Metrx.com and TikTok.
To learn more about MET-Rx® For more information on the MET-Rx Flex campaign, please visit www.metrx.com.
Approximately 1440 types of foods
1440 Foods is a sports and active nutrition company with a mission to energize people to unlock their potential through a focused portfolio of accessible and delicious health and wellness brands, Pure Protein.® nutrition bar.body fortress® Highly effective protein powder. and MET-Rx® High performance meal replacement. 1440 food brands are available for purchase online at Amazon and at a wide range of grocery stores, pharmacies, and convenience store chains nationwide, including Walmart, Target, Kroger, Meijer, Walgreens, CVS, and convenience store chains. For more information about 1440 Foods, please visit www.1440Foods.com.
For media inquiries, please contact us below.
Michelle Ravello
Pioneer of MET-Rx
[email protected]
Source 1440 Food
