UK food and drink news
Knoops, the fast-growing chocolate drinks retailer, has expanded its senior leadership team with the appointment of Romy Miller as chief marketing officer.
Mr. Miller previously served as global brand director at Kelly Deli, owner of Sushi Dairy, Europe's largest sushi brand. Prior to that, he was Director of Marketing and Commercial at Gail's Bakery.
In his new role, he will be responsible for increasing brand awareness, increasing customer loyalty through digital, and accelerating Knoops' growth plans.
The retailer currently has 18 stores, including two recently opened sites in Edinburgh and Nottingham. Planned new stores include Leeds, Bristol, York and Newcastle. Knoops is also in talks with partners to bring the concept to international markets.
William Gordon-Harris, Executive Chairman and Chief Executive Officer of Knoops, said: “Our ability to attract people with Romy's experience to Knoops is testament to our great ambitions both in the UK and internationally.
“Romy has experience building high-profile hospitality and FMCG businesses as well as fast-growing companies, which will help us expand Knoops as a multi-channel international brand and expand our reach around the world. will be essential in creating the hot and cold chocolate drinks category.
