Blackstone, a provider of outdoor barbecue and cooking equipment, has been announced as a new partner of men's golf's elite PGA Tour and the PGA Tour Champions, the senior competition for those 50 and older.
As the official griddle of the two competitions, Blackstone serves as the marketing partner for the PGA Tour and PGA Tour Champions through a multi-year agreement, working with both companies on co-branded marketing and local activations at golf tournaments across the United States. I will do it. we.
The agreement runs through 2028, and Blackstone will also create content about the partnership to promote itself and the PGA Tour.
Blackstone was founded in 2008 and has quickly become one of the most popular outdoor griddle brands in the United States.
Brian Oliver, executive vice president of the PGA Tour, said of the agreement, “We are excited to add a new consumer-based company to our family of partners, bringing with it the potential for new levels of engagement with players and fans.”
Blackstone will be one of a number of high-profile marketing partners for the PGA Tour, including soft drink giant Coca-Cola, tractor and utility vehicle manufacturer John Deere, and watch brand Rolex.
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In February, the PGA Tour extended its multiyear partnership with the Omni Hotels & Resorts chain through 2028, through which Omni offers perks to players.
The PGA Tour also recently launched PGA Tour Enterprises, a commercial venture powered by a $3 billion investment from U.S. consortium Strategic Sports Group (SSG).
In early May, businessman Joseph Gorder was elected chairman of what is billed as the first program of its kind, through which approximately 200 PGA Tour members will own stock in PGA Tour Enterprises. You will have the opportunity to become a person.
