With a background rooted in Amazon, Young guides social shopping innovation across YouTube, TikTok and Meta platforms
boston, May 21, 2024 /PRNewswire/ — gen.video, the influencer company credited with inventing video product reviews, proudly announces its next promotion. becky young Appointed senior vice president of agency operations. Young has an extensive career spanning various marketing disciplines and industries and brings more than 20 years of expertise to the new leadership position.
Previously, he served as Vice President of Client Services. Becky Young He brings a wealth of experience and a clear vision for the company's future to the role of Senior Vice President of Agency Operations. In his new position, Young will spearhead key initiatives critical to gen.video's growth. Tailored to the needs of brands and agencies who want to lead strategic marketing efforts and collaborate with content creators to leverage the power and authenticity to move consumers' hearts, minds, and wallets. This includes building new features.
Her focus on creative strategies that drive commerce has solidified gen.video's position as an industry leader in delivering repeatable results both in-store and online with influencer marketing at its core for enterprise clients such as P&G, Church & Dwight, HP, Logitech, etc. Additionally, she will oversee the company's creator relations division as well as lead the strategy development team, infusing them with fresh perspectives and innovative thinking to bridge the gap between social and commerce.
“becky young “This promotion reflects not only her exceptional talent in the retail and digital industries, but also gen.video's commitment to cultivating leadership from within.” jessica thorpe, gen.video CEO. “Her deep industry knowledge, coupled with her relentless drive for innovation in measurement and her AI, will be valuable to our team and clients as we continue to chart the path to the future of influencer marketing. “I am positioned as a talented person.''
Prior to joining the company, he held leadership positions at various startups and led content marketing at Amazon. Her extensive agency background includes stints at industry giants such as Razorfish and is underpinned by her deep understanding of brand dynamics. In her new role, Young will be at the center of creativity, brand strategy and commerce, leveraging her extensive experience to advance her gen.video mission.
“I have been incredibly fortunate to work at the forefront of emerging technology and culture, from the early days of social media marketing to the explosive growth of influencer marketing and mobile commerce. I feel even more fortunate to have a job like this, and to chart this new frontier with an amazing team that will bravely push us into tomorrow.”
About gen.video:
gen.video is a leading influencer marketing company with a mission to create content that moves. The company specializes in bespoke agency services powered by proprietary full-funnel influencer measurement technology. By combining creativity and consumer insight, we create award-winning work for the world's biggest brands.
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