“As we continue to focus on our electrification business goals and our electric vehicle range, we wanted something that would set us apart from all other advertising on the market. “We do just that with visuals that have never been done before.” Angela Zepedasaid John Meyer, chief marketing officer of Hyundai Motor America. “While other companies are rolling back their electrification strategies, we continue to reach buyers interested in EVs and showcase the compelling design and technology that Hyundai has to offer.”
The campaign features a 60-second and two 30-second broadcast hero spots that launched in mid-May and will continue throughout the summer, placed during major events such as the Olympics, MLB games, and the NBA Playoffs. Masu.
“The color, vibrancy and supercharged feeling this campaign brings is unlike anything we've created together before,” he said. jason sperlingMr. McDonald, Chief Creative Officer of INNOCEAN, said: “I think this work will capture the attention of consumers even if they have never considered electric vehicles before.Also, if you are already interested in electric vehicles, I think this work will pique your interest even more. I think.”
A series of 15- and 30-second broadcast and social media spots will also be aired to specifically highlight the charging capabilities and range performance of Hyundai's EV lineup to address consumers' biggest concerns about switching to EVs. is.
The integrated campaign includes partnerships with content creators, including a “best friend” themed series featuring multiple Hyundai EVs and music video partnerships with up-and-coming artists. Leroy Sanchez – He has been a brand ambassador for Hyundai for many years.
As part of its focus on its EV lineup, Hyundai will also increase its presence on Reddit, a social platform with an active and growing community of EV owners and enthusiasts. This includes an official AMA (Ask Me Anything) hosted by a Hyundai representative and the creation of his HyundaiUSA Reddit Pro account on the platform.
The campaign also includes paid social media ads, radio ads, in-store displays, content highlighting Hyundai's IONIQ 5 N's participation in the Pikes Peak Race, direct comparison content with competing vehicles, HyundaiUSA.com content, and more. . Content will also be spread across Hyundai's social media channels including TikTok, Instagram, Facebook and YouTube.
Messaging will also focus on Hyundai's brand campaign “There's Joy in Every Journey” (an extension of Hyundai's brand anthem “It's Your Journey”), which focuses on the Hyundai brand campaign “There's Joy in Every Journey” (an extension of Hyundai's brand anthem “It's Your Journey”), which focuses on every joyful moment of the customer's journey, wherever it takes them. Introducing how Hyundai is supporting you.
About Hyundai's EV lineup
- Hyundai's EV sales will increase by 51% in 2024, and these vehicles continue to win industry awards, including:
- IONIQ 5 N named 2024 World Performance Car of the Year
- The IONIQ 5 was named the 2023 Motor Trend SUV of the Year, featured on Car & Driver's 10 Best Trucks and SUVs list, and was named the 2022 World Car of the Year.
- IONIQ 6 has been named 2023 World Car of the Year and 2023 Car & Driver EV of the Year.
- These award-winning vehicles also offer our customers competitive advantages, including:
- Hyundai's unique Electric Global Modular Platform (E-GMP) allows for increased interior space and optimized performance
- Best-in-class ultra-fast charging from 10 to 80% in just 18 minutes
- IONIQ 6 golf practice distance up to 361 miles
The new spot was supervised by Henry Hobson One from MJZ and two directed by Gui Borchert from INNOCEAN. World-famous electronic dance music artist Skrillex collaborates with Okura and the legendary rapper's voice to create an electronic music track “RATATA” missy elliottsamples the lyrics from her hit song “Work It” and creatively breathes even more life into it.
The electrification marketing campaign was developed in collaboration with INNOCEAN, Hyundai's agency of record. united states of americaMeanwhile, the company's media agency, Canvas, coordinated the media buy.
hyundai motor america
Hyundai Motor America provides U.S. consumers with a technology-rich lineup of cars, SUVs and electric vehicles, supporting Hyundai Motor Company's vision of human progress. Hyundai has significant operations in the United States, including its North American headquarters in the United States. CaliforniaHyundai Motor Manufacturing Alabama Assembly Plant, and the all-new Hyundai Motor Group Metaplant America (under development). georgia), and several state-of-the-art research and development facilities. These businesses, combined with those of Hyundai's 835 independent dealers, $20.1 billion According to a recent economic impact report, it adds 190,000 jobs to the U.S. economy annually. For more information, please visit www.hyundainews.com.
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Source: Hyundai Motor America
