Adobe announced new Adobe Express for Enterprise, which enables companies to accelerate the creation of marketing content and easily deliver on-brand content creation to communications, sales, and other business users. Adobe Express for Enterprise is powered by Adobe Firefly Image Model 3 and is designed to deliver stunningly photorealistic output, prompt-to-generate speed, and be commercially secure.
New enhancements include branding controls, bulk authoring, generation, and Firefly custom models, allowing marketers to reuse and adapt content for future campaigns and localize campaign assets for different regions. Sales teams can easily create and customize engaging materials for customers and prospects, and internal and external communications teams can quickly and easily design content for stakeholders.
Adobe Express for Enterprise seamlessly integrates with Adobe Acrobat, Creative Cloud, AEM Assets, and Adobe GenStudio, the company's upcoming end-to-end content lifecycle app. Adobe GenStudio allows marketers to reuse existing brand-approved content, generate variations for digital channels, activate content in Adobe and third-party applications, and measure content performance. Tightly integrated with Adobe GenStudio, Adobe Express for Enterprise supports the ability to remix approved assets and edit content directly without the need for specialized creative skills.
“With the demand for personalized experiences increasing exponentially, businesses need to find new ways to significantly enhance the creation of content that connects with customers and enhances their brand.” Adobe's Adobe Express said Govind Balakrishnan, senior vice president of product group and creative cloud services. . “Adobe Express for Enterprise is the only solution that brings together enterprise-grade brand management, intuitive tools, advanced AI designed to be secure for your business, and seamless workflows with world-class creative apps. This empowers individuals across the enterprise to create more impactful work – brand content faster than ever before.
Global brands and agencies improve speed and efficiency with Adobe Express for Enterprise
IBM marketing team uses Adobe Express for Enterprise to personalize content. said Jonathan Adashek, IBM's senior vice president of marketing and communications. “Marketers want reliable AI that can be seamlessly integrated into their operations. Adobe Express for Enterprise helps marketers from IBM deliver engaging, personalized experiences to targeted users. We help you create branded content that aligns with your business goals.”
IBM Consulting has partnered with Adobe to help clients modernize their content supply chains by leveraging Firefly-powered workflows in Express to create commercially safe content with unprecedented ease and speed. Clients can expect to increase project capacity by 30% and reduce time to market by 70% by distributing creative production tasks to a more diverse team of experts, while delivering more personalized, brand-compliant digital assets at scale. Adobe Express for Enterprise also enables IBM consultants to quickly apply fonts, colors, logos and images to marketing materials to create on-brand content.
Other leading brands and agencies using Adobe Express to create branded content faster and more efficiently include:
Dentsu, one of the world's largest global marketing and advertising agency networks, saw a 70% reduction in time to market by enabling marketers to self-serve. Red Hat, the world's leading provider of enterprise open source solutions, uses Adobe Express in its marketing organization. Marketers can leverage Adobe Express templates to create unique assets on demand and scale quickly for digital campaigns, product marketing, and events. By empowering marketers with Adobe Express, Red Hat can now complete tasks in minutes that previously took days. The integration of Adobe Creative Cloud and Adobe Express streamlines Red Hat's design workflows, giving creative teams more bandwidth to design new ways to engage customers. Owen Jones, a brand experience agency, saw a 40% reduction in time spent versioning content as clients were able to make self-service changes using Adobe Express. Adobe's own marketing and communications teams also use Adobe Express for Enterprise for a variety of use cases. According to Stacy Martinet, vice president of marketing strategy and communications at Adobe, the social media team is leveraging Adobe Express templates in Creative Studio to create and activate more content faster, which also allows the team to test and optimize content at a faster pace. As a result, the team has increased time to market by 12x, improved engagement by 35%, and reduced costs by 17%, while saving hundreds of hours per year.
Adobe sales teams can now close deals and realize revenue faster by reducing delivery time for client assets from two to three weeks to just 30 minutes using Adobe Express for Enterprise .
Powered by Firefly-generated AI models, Adobe Express' capabilities are designed to be secure for business, so enterprises can broadly deploy apps with confidence. Advanced features powered by Firefly, such as text-to-image, text-to-template, text effects, and other features like generative fill and automatic translation, are deeply integrated into Adobe Express workflows, so marketers can Deliver campaigns faster and instantly generate, translate, and customize production-ready campaigns. Create endless variations at scale and at low cost in just a few clicks.
Starting today, Firefly Image Model 3 is available directly on Adobe Express. This is the latest Adobe image model that delivers incredible advances with new features that deliver unprecedented quality, control, and output versatility. For example, users can upload a reference image and use Firefly to generate a new image based on the reference image's style, mood, lighting, layout, and composition with simple prompts.
Adobe provides enterprise customers with IP coverage for images generated with Firefly, providing additional assurance for brands. Digital nutrition labels automatically attach content credentials to digital content created or edited with Firefly on Adobe Express to provide transparency around the use of generative AI in the creative process and build trust with your audience. is provided.
Firefly Custom Models will soon be available on Adobe Express, allowing enterprise customers to create bespoke Firefly models and deliver images with stronger brand identity across tools, teams, and marketing touchpoints. You will be able to generate it.
Bulk Create and Generate allows marketers to create design variations, including image generation, in seconds. Marketers can also leverage copy generation to create and test messaging performance and adapt to channels and design types at the speed of AI.
Branded content for everyone in your company
New advancements in Adobe Express for Enterprise help everyone stay on brand. Template locking and style controls allow brand admins to share approved content for others to reuse, localize, or last-mile edit. Interoperability between Adobe Express, Photoshop, and Illustrator bridges creative and marketing workflows to keep your brand assets up to date. Starting today, leaders can also leverage template controls and Firefly custom models to manage access to assets and templates, and lock down key brand elements.
Project support allows teams to collaborate efficiently by sharing brand assets, libraries, files, and more in a dedicated space. If you're not a marketer, Adobe Express for Enterprise allows you to quickly and easily remove backgrounds, convert to GIFs, generate QR images, and create explainer videos, flyers, presentations, banners, and social posts. can. Corporate employees can also take advantage of new presentation and enhanced printing capabilities.
Anyone in your company can take presentations, reports, cover sheets, and more to the next level with Adobe Express for Enterprise and Adobe Acrobat. Deliver high-quality content faster with easy access to the power of Adobe Express and Adobe Acrobat, including a collection of professionally designed templates and images, videos, and music tracks from Adobe Stock. can be created.
Adobe is also working with Microsoft to develop the Adobe Express Extension for Microsoft Copilot, which takes employee creativity and productivity to new levels. Once released, this extension will make it easy for anyone to create on-brand content within Microsoft 365 apps with simple prompts. Create engaging videos, animations, social media, banners, flyers, and more directly in Copilot Chat without interrupting your workflow.
