Two major seafood companies are developing a joint marketing plan for summer 2024 to better educate seafood lovers about how wild Alaskan salmon gets from boat to dinner plate.
Copper River/Prince William Sound Regional Seafood Development Association (RSDA) and Bristol Bay Regional Seafood Development Association on April 30th will create digital content on their websites and social media platforms to tell the real story of both fisheries and salmon. announced plans to introduce it. Sustainability and environmental impact.
By combining this information with fishing stories, we aim to provide consumers with enough knowledge to understand why wild Alaskan salmon is the best option on the market.
“The fishing seasons in both regions provide U.S. consumers, retailers and restaurants with great opportunities to enjoy fresh, wild Alaskan salmon from early May through the summer,” said Lilani Dunn, executive director of Bristol Bay RSDA. ” he said.
“We are excited to work with another regional marketing group to inform and celebrate the exceptional quality of wild Alaskan salmon,” said Krista Huber, executive director of the Copper River/Prince William Sound RSDA. “I will.”
Consumers can follow the two RSDA initiatives on social media accounts, newsletters and websites.
The Copper River/Prince William Sound Marketing Association, a community fisherman-funded organization, works with 560 commercial salmon fishermen in southcentral Alaska to harvest wild Copper River king, sockeye, coho, and and building brand awareness and consumer preference for Prince William Sound. Sockeye salmon, Keta salmon, and pink salmon. For more information, please visit copperrivermarketing.org.
The Bristol Bay RSDA is a fisherman-funded organization whose mission is to enhance the value of Bristol Bay's fisheries through education, quality outreach and marketing. For more information, visit bbrsda.com.
This article originally appeared in the May 3 issue of the Cordoba Times.
