Allied Market Research has published a new report titled “Why invest in the USD 3.3 billion email marketing software market by 2031”. The report provides an extensive analysis of key growth strategies, drivers, opportunities, key segments, Porter's Five Forces analysis, and competitive environment. This study is a source of information that will help market players, investors, vice presidents, stakeholders, and new entrants to thoroughly understand the industry and decide on the steps they should take to gain a competitive advantage. is.
Surge in need of cheap digital advertising, growing popularity of targeted and personalized marketing, exponential increase in internet penetration across the globe, and increasing use of artificial intelligence and digitization are driving the growth of the global email marketing software market. Widespread changes in activities such as product launches, advertising, marketing, promotions, and media spending among various companies during the pandemic have positively impacted the market growth.
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The global email marketing software market was valued at USD 1.2 billion in 2021 and is projected to reach USD 3.3 billion by 2031, growing at a CAGR of 10.9% from 2022 to 2031.
This report provides detailed segmentation of the global Email Marketing Software market based on channel, deployment mode, application, end-use vertical, and region. This report provides comprehensive analysis of all segments and their respective sub-segments using graphical and tabular representations. This analysis essentially helps market players, investors, and new entrants to decide and devise strategies based on the fastest growing segments and highest revenue generation mentioned in the report.
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Coronavirus disease (COVID-19) scenario:
● The COVID-19 pandemic had a positive impact on the growth of the global email marketing software market due to increased internet penetration among people during the lockdown.
● Lockdowns were implemented by governments to limit the spread of the virus, which led to strict social distancing restrictions. This allowed people to stay indoors and ultimately increased internet penetration.
● This has resulted in rapid changes in corporate activities, including product launches, advertising, marketing, promotion, and media spending. Therefore, the demand for email marketing software has skyrocketed rapidly.
● Countries such as the US, UK, Germany, Canada, Russia, China, Japan, and India have been actively involved in increasing the influence of email marketing tools during the pandemic.
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Based on the deployment model, the cloud-based segment accounted for the majority of the market share in 2021, accounting for nearly three-quarters of the global email marketing software market and is expected to maintain its leadership position during the forecast period. It has been. Moreover, the same segment is expected to register the fastest CAGR of 12.79% during the forecast period. The report also analyzes the on-premises segment.
Based on channel, the B2B segment is expected to hold the dominant market share in 2021, accounting for more than two-thirds of the global email marketing software market, and maintain its leadership position during the forecast period. Moreover, the same segment is anticipated to register the fastest CAGR of 11.97% during the forecast period. The report also analyzes other segments such as customer-facing business.
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By region, the overall North America market held a dominant market share in 2021, accounting for around two-fifths of the global email marketing software market and is expected to maintain its leadership position during the forecast period. I am. Meanwhile, Asia Pacific is expected to register the fastest CAGR of 13.56% during the forecast period.
Key companies analyzed in the global email marketing software market report include weber Communications, Benchmark Internet Group, Campaign Monitor Pty Ltd., Constant Contact, Inc., ConvertKit LLC, HubSpot, Inc., Intuit Inc. (Mailchimp) , Jivox Corporation, Salesforce.com, Inc., and Zoho Corporation.
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