- Fixed Term until 2026 | Full Time
- Higher Education Officer Level 7 | Annual Salary: $94,206 – $104,282
- position: Bedford Park / Kaurna Country
- View position description
About our Marketing and Recruitment Team
Our marketing and student recruitment teams will evolve in 2024 with exciting new opportunities across our vibrant Bedford Park campus and state-of-the-art Flinders City campus at Festival Plaza.
Driven by our ambition to grow, we are looking for talented team members to help us deliver a best-in-class customer experience to our future students. If you have big ambitions and want to be part of a team responsible for developing and implementing customer experience strategies and initiatives, then read on.
About the role
The Marketing and Student Recruitment department is seeking a talented Digital Marketing Specialist (internally known as a Marketing Automation Specialist) to join a passionate and growing team at Flinders University. In this position you will be responsible for implementing and optimizing digital marketing campaigns that support the University's marketing and student recruitment goals. Reporting to the Digital Marketing and Automation Lead, you will ensure the University's Customer Relationship Management platform (CRM) and other third-party tools are utilised to deliver the most relevant, targeted and personalised messaging to students and prospective students at the right time during their academic journey.
As a Digital Marketing Specialist you will also be responsible for:
- Designing, building and managing email marketing campaigns of various complexity, including creating workflows, setting triggers and monitoring campaign performance.
- Leverage A/B testing, adjust campaign workflows, improve audience segmentation, and tweak messaging to continually optimize your marketing campaigns.
- Ensure seamless integration between your marketing automation platform and other systems to enable unified reporting.
about you
As a Marketing Automation Specialist, you will be highly skilled and have experience using CRM systems and marketing automation software (preferably Marketo) within a complex organization. You will possess excellent attention to detail, proficient problem-solving skills, the ability to meet tight deadlines and prioritize tasks as needed. You will develop good professional relationships with internal and external stakeholders and be committed to delivering optimal, targeted, personalized messaging to achieve student growth.
To be successful in this role, you must also demonstrate the following competencies:
- Ability to learn quickly, be technologically savvy and stay current on changing product features and services.
- Extensive experience in a marketing and/or recruiting environment with a focus on marketing automation.
- Experience with Marketo (highly preferred).
Life at Flinders
We are transforming and investing in our people and facilities to create a modern, stimulating and satisfying learning and working environment that reflects our core values of excellence, innovation, courage and integrity. Flinders University is refocusing its strategic priorities to improve its performance, positioning it as one of Australia's top 10 universities and the top 1% in the world.
Beyond the limitations of buildings, borders and backgrounds, our inclusive culture absolutely believes in equality and opportunity for all. We don't just accept differences, we embrace them and celebrate them. So why work at Flinders?
- 17% Pension + Salary Package Option
- Flexible working arrangements
- A wide range of professional development activities and services
- We embrace diversity and promote equity and inclusion for all students and staff
- Vibrant campus life and amenities including on-campus healthcare services, gym and childcare centre (Bedford Park, South Australia).
Commitment to reconciliation and Indigenous employment
Flinders University is proud to be an organisation committed to a Reconciliation Action Plan and an Indigenous Workforce Strategy. Our vision is to be the employer of choice for Aboriginal and Torres Strait Islander peoples. We are committed to promoting Indigenous advancement in education, research, employment and welfare and strongly encourage applications from Aboriginal and Torres Strait Islander peoples for all vacancies at Flinders University.
Terms and Conditions of Employment
- Successful applicants will also need a valid National Police Certificate acceptable to the University before taking up the position.
- Please note that in accordance with the Flinders University COVID-19 Vaccination Policy, you may be asked to provide proof that your COVID-19 vaccination is up to date.
Application Methods and Information
certification
Applications to be submitted by 10:00 p.m.:
June 9, 2024
Flinders University values diversity and encourages applications from Aboriginal and Torres Strait Islander people and people of all ages, ethnicities, abilities, sexual orientations and gender identities.
Flinders. Fearless.
