DMEXCO, Europe's leading B2B digital marketing and technology event, will be taking place in Cologne on Wednesday 18th and Thursday 19th September. Its motto is “Fueling the future” and the event's new CMO Summit will transform the Rhine metropolis into the heart of (digital) marketing.
Advertising spending still follows digital trends. He says DMEXCO says that TV, audio and outdoor are not the only media channels that are being digitized, but brand management is also being digitized.
“Digital marketing is truly infiltrating the marketing departments and activities of all brands. Digital marketing is making its way into the boardroom, and DMEXCO is no different,” said DMEXCO Brand and Communications Director and Host says Verena Gründel.
“That is why for the first time we are dedicating an entire day to this target group on centre stage. We are convinced that the CMO Summit will be one of the highlights of the DMEXCO programme,” added Gründel.
Dirk Freitag, President of the German Digital Economy Association (BVDW), said: “DMEXCO is Europe's flagship event by and for the digital economy. The CMO Summit underlines this position. “Decision makers will gather at DMEXCO and learn from their respective positions,” he concluded. Shape the future with others. ”
The first top speakers to be confirmed for the new DMEXCO CMO Summit on Wednesday 19th September are:
- Jennifer Traver Luckenbroth, CMO, BMW Group Germany AG
- Kerstin Kader, CMO Central and Eastern Europe, SAP SE
- Rick Strubel (West Wing CMO)
- Nadine Bartenschlager and Catherine Niebuhr (CMO, NIVEA Germany/Switzerland as part of the job share), and
- Frank Köhler (Enpal CMO).
According to DMEXCO, CMO Summit's international media partners will be prominent trade publications in the United States DigidayThe magazine's editor-in-chief, James Cooper, will be one of the summit's organizers.
Top voices from leading agencies, TV, AdTech, OOH and DOOH
The rest of the program will feature notable speakers including:
- Bert Habets (Group CEO, ProSiebenSat.1 Media SE)
- Steve Rotter (CMO, DeepL)
- Rebecca Bezzina (CEO, EMEA, R/GA)
- Dora Osinde (CCO, Ogilvy Germany)
- Jan König (Co-founder of ODALINE), and
- TikTok expert Max Klockenhoff, Managing Director, gen-up;
Adam Singolda (Founder and CEO of Taboola) and Sebastian Hamann (Co-CEO of shopware AG) share fresh adtech perspectives and e-commerce solutions, while Sylvain Le Borgne (CDO, JCDecaux) and others discuss trends and developments To do. According to DEMXCO, it will shape outdoor advertising.
Exhibitor:
A wide range of well-known brands have already registered to exhibit, including:
- Amazon
- Criteo
- Deutsche Post DHL
- Emulsys
- Freewheel
- Media impact
- mobile.de
- Pimcore
- La Scala
- Tabula and
- Visoon.
Additionally, Screenforce will become an official partner of DMEXCO for the first time in 2024, with its own programming and exhibition area on the Future TV stage.
ticket:
Regular ticket price for two days is 219 euros, 29 euros for students and trainees and 59 euros for young leaders under 26 years old.
For more information, please visit www.dmexco.com. You can also follow DMEXCO on Facebook, LinkedIn, X, or Instagram.
*Image taken from Facebook
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