~ eHi becomes NBA China's official rental car service partner ~
Shanghai, May 23, 2024 /PRNewswire/ — NBA with China Shanghai eHi Rental Car Co., Ltd. Announced eHi is NBA China's official car rental service partner and has a multi-year marketing partnership. upon May 17, 2024This partnership applies to mainland China.
Through this collaboration, eHi will strengthen its connection with customers through NBA-branded events and initiatives.. eHi and NBA China will also collaborate on new fan engagement initiatives that drive innovation and offer more diverse and flexible travel solutions.
“The NBA represents the standard of professionalism, commitment and competitive sportsmanship that delivers a compelling experience for spectators,” said eHi Chairman and CEO. Ray Chang. “When it comes to eHi, the user is at the center. From the beginning, we have prioritized innovation, upward mobility and energy.. We are confident that this collaboration will benefit our customers and NBA fans. ChinaStrengthen your trust in eHi.. Our goal is to provide private, safe and flexible travel solutions that reflect new lifestyle possibilities. ”
“Our marketing partnership with eHi further develops a long-standing relationship driven by innovation and fan engagement,” said NBA China Chief Commercial Officer. Wayne Chan. “We look forward to working together to find new ways to engage with fans across the country and continue to grow the game.”
This marketing partnership builds on the relationship between NBA China and eHi, which began in 2016 when the two companies collaborated on a series of initiatives.
SOURCE eHi Car Services
